In this age of Social Networks, there is much talk of Twitter and Facebook as leaders for Online Marketing, however, many people still do not appreciate the importance of YouTube and the use of Videos in Internet Marketing, both for customers as for the providers themselves.
In the online buyer trust generation curve, video usage plays a prominent role for a number of reasons.
Today's consumer requires more information than is available in printed catalogs or traditional advertisements. In turn, he prefers to have the products and / or services demonstrated to him through something that he can see in operation and not just in a written document. This opens up a great diversity of fields of use for videos at the marketing level.
Videos have the advantage of showing the reality of the product or service. As is traditionally said, a picture is worth a thousand words. Through a video it is possible to show the characteristics of the product or service and in turn show some of its applications. These demonstrations of use allow the potential customer to have a clearer idea about the product and thus help in their purchase decision.
Using videos on websites to present the company or the human team that integrates it is of great value for potential customers, because it allows them to feel that there are people supporting the products and services. This creates a feeling of closeness and trust.
The videos are very convenient for consumers. It is simply more enjoyable to watch a video than to read a lot of information about a product or service. In general, Internet users are more likely to click on a video than on a link to fixed text.
Regarding the benefit for the supplier companies, we can first mention the saving of time and costs by not having to travel to where the potential client is, but it is enough to send them an email with the link to the demonstration video or invite them to visit the website where you can see the videos available about the products or services.
One of the important factors for Internet sites is the time that visitors take to navigate and learn about them. The longer the time, it is understood that the prospect or potential customer has a greater interest in the products and services. This can best be achieved by making use of videos on websites as they tend to attract the attention of the visitor and leave her hooked on the website for a longer time and therefore the reminder of the brand.
A well done video builds confidence in the visitor. Thus, at the end of it, the prospect can be presented with the Call to Action, which may include the induction to call us by phone, fill out the contact form, make the purchase online, among other actions. This helps increase conversions from Prospects to Real Customers.
Videos promoting products and services can be published both on the company's own portal and on YouTube and other video portals on the Internet, as well as on social networks such as Facebook. This makes the results in search engines improve because these videos are also indexed by search engines, thus achieving greater exposure and better positioning.
An interesting detail is that, unlike advertising on television and in the movies, video consumers on the Internet prefer to keep them as authentic and simple as possible. This creates the feeling that the video has been made to explain something to us quickly and directly, without embellishment or advertising manipulation. Ideally, have multiple short videos that explain the highlights of what is being offered to customers.
Making these types of videos does not require large production costs and specialized equipment. With simple video cameras (including cameras that take videos) and ensuring adequate audio, it is more than enough to generate a short video that fulfills the desired function.
Another advantage of using videos to promote products and services is that the competition cannot use them as theirs, since changing a video is not the same as retouching a photograph or copying written text. In the video we are with our products and our brands and therefore guarantees transparency and avoids copies.
The videos also serve to motivate the interaction of visitors, prospects or potential customers with the company since they can be motivated to issue their comments, participate in events or seminars, share their ideas on social networks, answer a survey, among others.
When creating videos for internet marketing we must try to be creative and original, thus demonstrating our authenticity. Creating unpublished content is not so difficult when we expose the products and services ourselves, or when we relate lived experiences, or when we ask our clients to give a testimony of their satisfaction with the use of them. The idea is to achieve videos that highlight the market differentiating elements of our products and services versus the competition (without mentioning the competition), in a relaxed and simple but convincing way.
Depending on the type of company, it is possible to make multiple types of videos within which the presentations of the products and services, demonstrations of use, main advantages and benefits, summary of projects carried out, customer testimonials, user tutorials, interviews stand out. to influential figures in the market niche, interviews with area employees, interviews with the founders, Blog, promotion of contests, etc.
When recording the videos, various factors must be taken into account, such as the sound quality, the lighting of the place, the background, the location of the object or person to be recorded, the planning of the production to be carried out, among others.
Finally, if your company or organization does not yet have in its marketing plan the use of videos for its website and its social networks then do not hesitate to contact the experts in Internet marketing to assist you in this process.
Success for all…
