Managers rationally conduct the activities of the organization. This implies the planning, organization, direction and control of all activities, functions or tasks, without well-taken action plans, organizations would never have conditions to exist and grow.
The role of managers is of utmost importance, they are responsible for making things happen, whether good or bad, they are responsible for achieving the proposed goals and objectives and ensuring that the business is profitable and competitive.
He is the manager, a figure of the highest value, the main axis, the leader, the guide and promoter that things happen and that everyone follows the right path. Otherwise, each would follow a different course and different interests.
The managers of the companies of before played a very different role from the managers of today, and that is because companies also operated differently, in recent years a transformation in the way of operating of companies has been observed. companies, mainly due to technology.
When changing companies, a change has also been demanded in the people who run them and a change in all the personnel who work in them. The companies of before were less dynamic than those of this new century, their orientation was focused on activities, production; and today they are aimed at satisfying customers. Before there was much less competition than now.
Similarly, previously less attention was paid to human resources, now the workforce is recognized as the most important resource that companies possess. Previously, managers were not required to know all the aspects that make up a company. Yes now. No matter which department is administered, the manager must have a comprehensive knowledge in order to understand the environment and to establish goals and plans that are integrated with the rest of the company and in the same way that allows him to interact with everyone and make better decisions..
In this synthesis I have compiled the most important aspects, abilities, qualities, skills and aptitudes that should be part of the manager of this new century. To the extent that you meet these requirements and possess those qualities, it will also allow you to perform with the highest standards of efficiency, professionalism and competitiveness, thus standing out among the rest.
Synthesis The Integral Management Jean Paul Sallenave
The main function of managers is to make decisions, they must be fully familiar with the environment in which they operate, The manager must anticipate changes and positively accept each change that is presented, also visualize and perceive them as an opportunity and a challenge.
The challenge facing the manager is to forge a type of management according to the organizational needs to face not the day to day, if not knowing how to foresee the future together with their superiors.
All managers have illusions, the first is that the Manager commands, the second is that he belongs and the third is to direct, these three illusions are necessary for the manager, the administration for illusions is not reliable, in that case it is preferable to use managers' illusions positively, that is, not destroy them but manage and channel them in such a way that the potential of each one is used to the maximum.
There are four qualities that are most important when analyzing the decision maker: experience, good judgment, creativity and quantitative skills.
Experience has a very important role in decision making. When a controller faces a problem, he draws on his experience to solve it in a way that he knows he solved before.
Today's manager must master a myriad of functions that make it easier for him to interact with the environment and efficiently direct the destinies of the company. You must be a strategist, organizer and leader. In order to organize, you need to know where you are going, how you are going to organize yourself, and at each stage you need to know how to be a leader.
You should know a little about everything, and also know all those aspects that can affect an organization, be prepared to face it and be aware that as time progresses, in addition to being presented along the way with useful tools to deal with any adversity, obstacles also appear that overshadow the panorama. It is then where he must demonstrate that he can face all that and together with the human team that manages to face it, counteract it, and learn from it for future experiences.
Survival, Profitability, Growth
The manager of the company must make a diagnosis of the survival factors of the company and consider three types of action: redeployment, reinforcement, a political action.
The business survival problem arises when the business is weakened by one or more of the six survival factors. Reinforcement strategies are all the more effective the more specific the crisis is.
Profitability is a matter of survival. The overall performance of a company cannot be evaluated solely by its earnings. The profit of a company is manifested in monetary units, while profitability is a relationship that compares profit with a contribution of funds, this is expressed as a percentage.
Competitive dynamics
It is made up of four resources: weapons, imagination, strength and agility. Weapons are goods and services offered to customers, the imagination is the design of the product, originality, positioning, in the choice of distribution channels. The strength is the financial resources that allow us to acquire products and markets, the agility that allows the least strong to survive, looking for niches in the market and diversifying.
Strategic planning
Strategic planning is not a mechanism for preparing plans, it is a tool to manage and order changes. Companies cannot be better than their managers. Strategic planning should go to the areas of the company that point to development and not to those that can only handle verbs in the present tense. There are no strategic planning models, this is a technique to define the objectives of the company and establish strategies to achieve them, a process that is based on a methodology for the participation of the organization's executives in decision-making.
The Delfi Method
It is "the systematic use of an intuitive judgment of a group of experts." The Delfi method proceeds by questioning experts with the help of successive questionnaires, in order to highlight the convergence of opinions and to obtain possible consensus.
Two types of Delfi are distinguished, depending on the method applied to forecasting the environment (Delfi-E) or to the elaboration of company policies (Delfi-P)
The competitiveness
The competitiveness of a company is what makes the consumer prefer their products and buy them.
The essence of competitiveness is the creation of value.
The renovation strategy begins by fertilizing the ground, that is, creating the necessary conditions that allow planning the future of both the nation and companies in a predictable context that is not always stable. You have to renew first, in order to build competitiveness. No competitiveness is possible without competitive markets.
conclusion
This millennium has transformed the practices of organizations and with it the skills and characteristics that the new business environment demands of managers. The characteristics that I have described in this work indicate that today's manager must have a very different profile from the manager from several decades ago, whose pattern was more closely adjusted to control and supervision.
The managers of this century are required a different preparation to meet the needs of modern companies, such as knowledge of more than one language, university studies, computer skills and communication skills are some of the aspects to consider to be a successful and competitive manager.
Today's manager must master a myriad of functions that make it easier for him to interact with the environment and efficiently direct the destinies of the company. You must be a strategist, organizer and leader, in order to organize you need to know where you are going, how you are going to organize, and at each stage you need to know how to be a leader.
You should know a little about everything, and also know all those aspects that can affect an organization, be prepared to face it and be aware that as time progresses, in addition to being presented along the way with useful tools to deal with any adversity, obstacles also appear that overshadow the panorama. It is then where he must demonstrate that he can face all that and together with the human team that manages to face it, counteract it, and learn from it for future experiences.
