The ability for Sales is not a professional requirement, it is a demand that Life presents to achieve the purposes that are had in it. Sales and the very sense of Business are not inscribed in the commercial logic of things, they are rooted in the character of everything that explains existence.
The act of "selling" is present in all human tasks. Selling constitutes an exercise in social relations, and man is above all a Being of a social nature. When he interacts with his peers he always tries to sell something: an idea, a good, a state of mind, an interpretation of things, an argument, an apology, a job. The Sale, in the form of any of the things that is traded, is perfected when another person Accepts what is being offered. Thus the circuit that builds the social fabric is completed.
The dynamics of community life has been approached from many angles, but it is seldom interpreted with the vision of Sales. This approach seems “inappropriate” to understand social complexities, and in the understanding of the masses it violates the interpretation of “the ethical”. However, it is enough to evaluate everyday tasks to be convinced that the act of selling is always practiced, and with a frequency that exceeds almost all other human activities.
Another fact that is unknown is the generic scope of the Business concept. The word Business comes from the Latin word “negotium” which means “activity that generates some kind of utility, interest or profit for those who practice it”. Under the strict interpretation of the concept, ALL human beings sustain and develop some Business activity at all times, throughout their entire lives. The mere fact of eating is an activity that generates “utility, interest and profit”.
And there are two functions that explain the Business (whatever it may be): the Production function and the Sales function. First something is produced and then the exercise of selling it is carried out to achieve "profit, interest or profit". This is not only the case in commercial or mercantile tasks, it is the same in most of the events that explain everyday life. Now, the Production function is only improved through the Sales function, without the latter it is orphaned. Only when the produced is sold is the Business perfected. On the other hand, only what is considered to be sold is produced and, therefore, Sales take precedence over Production, constituting the task par excellence of all Business.
To suppose that someone can go through Life satisfactorily without Sales skills is a mistake, and to suppose that Sales is an exercise reserved for certain trades goes from being a mistake to being a trap. No person can achieve a basic balance of life if he does not know how to sell, because finally he will not be able to perfect his interests, whatever they may be. At least it will not be able to do so in the social logic that governs human civilization.
With Sales skills and the correct understanding of what Business means in this world, what happens with many other important things: they are not included in the basic education of individuals. Thus they are deprived of a vital tool for the realization of their lives, the potential to achieve all the desirable Freedom is curtailed. Popular convention is concerned with the education that people should receive about the advancement of technology or language skills, but it places as little importance on the ability to sell as it does on Financial Intelligence. And like what happens with the latter, many times it classifies Sales as a profane, banal activity, reserved for "commercialism that infects the human soul", improper and unworthy for the man of "higher education".Thus, it not only ignores that it is precisely the commercial initiative of man that has allowed the progress of civilization, it also despises the value of sales skills for the integral development of the human being.
Without Sales skills the world would not have known the art of Raphael or the genius of Leonardo da Vinci, nor the contributions of Pasteur or the inventions of Tesla. And since selling ultimately seeks to find acceptance by others for what is produced, all the exchange of goods and services that generates the basis of the livelihood economy would not exist, or would be, in the best of cases, very primitive. The Malthusian theory itself, which held humanity in suspense for a couple of centuries, warning that population growth would make food for all unsustainable, could have been fulfilled if the interest of man was not mediated to produce in a way that allows him to make his goods., that is to say to be able to sell them.The ideological creeds that create policies sustained in a discretionary distribution of production and wealth fail precisely because they ignore the natural propensity of man to optimize the value of what he produces through its fair and free exchange, that is, through Sales.
The Sales activity allows the development of people also in their human dimension, because in fact every moment people sell a physical, emotional or spiritual "state". Either he sells it to others or, more importantly, he sells it to himself. "Acceptance" is a central element in the logic of Sales and achieving it requires the integral growth of individuals. This growth is generated from the optimization of the "product" that wants to be sold. There is never a lack of those who argue about the futility of achieving acceptance from others and the need to be "genuine", but these arguments ignore two facts of human nature: first of all, its inescapable social character and the need to "successfully" relate with others and, secondly, the imperative to accept oneself,of being a "product" that ultimately does not generate its own rejection. These facts necessarily lead to development, never to involution.
Sales have everything to do with the current "consumer society" and at the same time they are completely innocent with respect to the results achieved by its dynamics. The underlying motive for what people "accept" in Sales transactions is a completely different moral and ethical issue. If there is a “market” for products related to dogfighting, fanatics exploding among others or child pornography, there will be Sales efforts that try to satisfy or “develop” that demand, but that does not qualify the Sales activities, that qualifies the moral state of people, the character of their values and principles, the nature of their "Being". Those who deny that reality and seek to end the society we finally know are also trying to "sell" us their point of view.The fact that one or the other state of things prevails is also a reflection of the effectiveness that one or the other has in their Sales efforts.
Sales and its relationship with the improvement of the Business in its strict conceptual interpretation, constitute the foundation of the Freedom of man. Freedom not only to Do, also Freedom to Be. From "doing" emerges the development of civilization and from "being" the person is born. Without Freedom there is no hope that things will change, and the fact that they do it for the "better" will also depend on the success of those who sell those "improvements".
Sales and the improvement of the Business in its strict conceptual interpretation (this reiteration is worth a lot), are also the foundation of personal fulfillment, both in its external and internal dimensions, that is, in the ability to "do" and "be ”. How can we conceive of the world without people who are looking for a way to fulfill themselves? The "doing" constitutes an essential functional dimension of the human being and the "being" its structural dimension. If both do not have the possibility of realization, man is an incomplete construction that lacks meaning. What is "made" is sold and that is precisely how realization is achieved, what is "is" is sold and thus the circuit is perfected.When what is "done" cannot be sold as expected, "external" growth occurs and when one cannot or does not want to accept what "is" internal growth occurs. Every moment you sell something to others and you sell yourself.
The interesting thing is that the Sales activity can be supported by a rational and simple set of techniques, it is a function that can be learned and practiced with some ease. When the understanding of its importance and value is clear, learning the "secret" of Sales is not complex, and its power is immense. No “undesirable” or improper outcome emerges from efforts to sell “something”, since in the process the “product” (whatever it may be) is optimized and realization is achieved.
With the understanding and mastery of Sales techniques, a bit of what happens to some people with the computer and other electronic elements of modern life happens: on the one hand it seems a world that is not essential to know and on the other a full stage of complexities. Neither of these things is true, just as it checks who ultimately interacts with a computer and benefits from it. However, unlike the computer, the knowledge and development of Sales skills does not "open" a new world, rather it opens the doors of the world.
Sometimes you can read or hear heartfelt claims for some things that are sold in life, from those people who sell "their soul to the devil" to get something, through those who sell the truth in 30 coins to those who claim that Coca Cola is sold to "poison" people. These claims ignore that all the good things in life are also for sale. They probably prefer to ignore them because of the erroneous criterion that the things that really matter are not bought or cannot be bought. That is false! There is no good thing in this life that does not have a price that must be paid, a cost that must be accepted, and since the latter is true, there is something for sale and there is something that can be bought.
LIFE, every day, every moment offers something, sells something, and the cost of acquiring it is insignificant, it lies in something simple: Accept it. La Vida is a salesman who knocks on the door every day offering everything that is available in the universe, and day by day the door is closed in his face. And yes, Life is a seller of good things, he is actually the only salesman who will be surprised when he stops knocking on the door.
AUTHOR'S DATA.-
Carlos Eduardo Nava Condarco, a native of Bolivia, lives in the city of Santa Cruz de la Sierra, is a Business Administrator and Entrepreneur. He currently works as Manager of his Company, Business Strategy and Personal Development Consultant, writer and Entrepreneur Coach. Author of several books on Entrepreneurship, Business Strategy and Personal Development, including:
Entrepreneurship is a way of life. Development of Entrepreneurial Awareness ”
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