What is marketing?
Peter Drucker, one of the management gurus, has defined marketing as the firm seen from the client. For me, marketing is responsible for the image of the product that you are offering to the market and that the client will obtain according to their tastes and needs, what marketing tries to do is to convince the client, at any cost, to purchase, use, and re-use the product. I was struck in the investigation by a question, very simple to say, but very complicated to ask. How are you going to do it? To achieve this, marketing is based on a market study before performing its functions, to see if that product can be sold, analyzes the factors and begins to implement the plan. For the product to be sold it has to have a very nice appearance, that when people see it they will admire it,the second has to have an impactful projection so that people are excited to buy it as soon as possible and most importantly where it is going.
Marketing is said to be easy but it is a very essential department in a company, I am amazed that even to go to charge a client you have to take this aspect into account. I'm going to give an example one day a collection guy came to my house and he told me very vulgarly I need the payment if not otherwise his case will be passed to an office, which is what you do as a client, you pay as soon as possible and you never require it again the services of that company. In which you as a normal person begin to defame the company for what happened. What marketing wants is that you have loyalty with the company, how is that done, because simple to treat a client with respect and being tolerant is expensive to do it but you as a user is what you like the most to be done when you get to a business or company that treats you well and with kindness.
How to think about marketing
Something very important in marketing must plan and coordinate many activities in order to reach customers and induce them to buy, use and buy their product again, every company must be thinking about how it is going to innovate its product so that its sales increase more every day. At the same time I imagine this as thinking about marketing. Every day entrepreneurs wake up with ideas to launch a product but they do not know how to do it in such a way they have already imagined the design and its impact if they place it on the market. Since they imagined this product without thinking, they are putting marketing into practice since they are seeing how they are going to launch their product and what is going to be done, they arrive at their office, talk to their employees in charge of this area and easily give orders,Later, they bring their ideas according to what is based, first of all we must take into account the market study, every idea has to go to the theoretical, if it would not be lost money and losses for the company, then the product is presented already authorized and broadcast begins. Sometimes the ideas presented can be the most ironic but if you work well you can do many things, which in itself is nothing more than imagination that you are only going to capture to make it come true.that in itself is nothing more than imagination that you are only going to capture to make it come true.that in itself is nothing more than imagination that you are only going to capture to make it come true.
This step is very important to an entrepreneur or the personnel in charge of this area since they must think daily about innovating ideas, designing so that the launched product has a super impact with the population and the company and they as innovators have profits.
What marketing does
The purpose of marketing is to reach the customer and convince them to buy, use, and buy back the product you sell. The task is difficult because in general the customers do not care, neither the seller nor the company they only care about their own selfish wants and needs and you have to somehow convince them to buy, use and return to. buying your product is the best thing for them. You will not convince a large number of customers that this is true of your product or service, unless it actually is.
What Marketing Can't Accomplish
At best, marketing can convince people of an obvious truth. This feat is often not accomplished. Marketing certainly has no power to turn lies into truth.
Buying behaviors are difficult to influence, even if you have a well-designed marketing strategy that uses powerful modes and applies them well. Any marketing program or decision needs to be adopted with an appropriate sense of humanity. Clients have their own decisions and opinions. In general, they are highly suspicious of the merchant's intentions. Knowing that he wants to make the sale, even if it is not for the best benefit of the client so in these cases you have to be very careful as I had told you before, everything must be based on a market study so that these problems do not occur.
Principle 1: Your customers are not paying attention to you
This point tries to tell us that sometimes an entrepreneur is much more eager to sell than most customers to buy this almost always happens. The client is a disinterested participant to whom one as a businessman is going to show his product and convince him to buy it, we must also be honest there are many people who are very busy thinking about anything except the message, therefore we must do what possible to motivate the customer to get their attention for a few moments.
Sometimes we wonder how we are going to do it, we only have to make a promotion that when the client sees it or hears it, then I dedicate a little time to them sometimes when we go on the bus and we are worried, something that in reality should attract our attention. we have to use it at that time.
Principle 2: Everyone else is yelling at your customer too
This problem is one of those that at the same time will affect the company since we have to have a better way of trying to promote so that the client stays with us and does not draw attention to the proposals made by the competition, It is going to be difficult we must be aware that you will always have to see competitions, but that does not mean that we are going to sit idly by, we have to be better, if they bring out something new we also have to be skilled and defend our market, they say that he who has no competition is nothing that factor motivates us to do more new things not to stagnate in a goal gives more pressure to fear that they can change us to make us perform these maneuvers that with a good strategy we are sure that it will be achieved.
Principle 3: The rest of the organization thinks you are crazy
We must bear in mind that every company is organized and focused in the opposite direction to that of the clients, and we must know that we are the only people who can see things from the client's point of view. You have to be patient and persistent. We have to be the champion of the customer's point of view and build coalitions with other customer-oriented colleagues to get the organization to support and carry out a good marketing strategy for the good of the company.
Principle 4: You cannot run your program without the help of the rest of the organization
At this point we must bear in mind that a boss has to have the ability to work as a team.Sometimes they say that bosses have very crazy ideas but for something they are in charge of a company they say that mistakes make the experience there are people who They make a union to not approve the agreements but if they are not sure that the purpose will be achieved in such a way they do not want to risk anything. In this life, he who does not risk does not win. The organization is very important since it is the main idea in marketing if there is no organization there are no results. Otherwise, if a boss who built that has to submit and make decisions that do not affect everyone.
Principle 5: If you are not successful, you are dead
Despite all the problems, the entire company depends on its leader for an exceptional year. Without customers, no business lasts longer than it takes to seal the doors. We have to bear in mind that when a business is not under the reins it deserves, it is better to let it go or inherit it from someone who actually makes it work as it should be. It is very difficult, not all of us have the gift of doing business. Some of us find it difficult to relate, but by destroying everything by retiring in time so as not to continue causing more damage to the company since one looks at its failure but in itself we do not look at all the people that we are going to leave unemployed, all the families that we are going to leave without eating for a while this means that not being a boss is anything we must have character to do things and decide for the most fair for our benefit.
Principle 6: The More You Give, The More You Receive
One day they told me when you do a favor without the desire to receive something in return, those people are sometimes so grateful that they will return the support not once sometimes twice, that is very important in marketing to give without that desire in which The customer covers it little by little with his purchases we all have that feeling in which when there is a promotion, and you say it was not created that it will not go out but when you see many people buying and the profits keep coming, well there is reflected all this. We must be honest, marketing is not only about sales strategies, there are many things that make up this wonderful branch and that if you manage to control it well, it will lead you to success.
Principle 7: Being good is not enough; you have to be better
Marketing is a highly competitive field. You compete for shelf space, customer service, sales, and customer loyalty. Strives to achieve and maintain leadership by introducing new products, lowering prices, or adopting new technologies; makes innovations in production and distribution so that the product improves and reaches its customers more comfortably. You do all those things even though they are difficult and expensive because otherwise your competitors will eat you up. It is not that sellers want to live by reinventing their markets; they have no alternative. This is the competition.
Principle 8: Marketing should be the most creative part of your business
As we all must know, creativity is its special marketing weapon in which it motivates when bringing a new design for a product, when arriving at innovating an idea, and that we must be aware that if there is no marketing in a company, how would we sell products, how to attract our customers, how we would obtain profits to pay all our workers, sometimes we do not give the appropriate place to this department but it is very important if you manage it very well, you can have a better operation in your company in the Which with the only one with the other departments with the organization you reach the success of any company.
Principle 9: Marketing should be the most logical part of your business
It sounds ugly, but the truth is that creativity is not enough to be successful in marketing. As I had already said, the word marketing has many things that make it up, creativity is one of these, but one more example is missing there are people who. As they sing in the shower, they suddenly have a bright idea about what their customers need, and they scrawl it with lipstick in the mirror to remember it. Then they put on a suit, walk through the back door of the company building, and start working to test their ideas with customer surveys, market tests, sales projections, price sensitivity measurements, and things like that. And that we must do.
Principle 10: Everything is marketing
Marketing is one of the most important components of a company is the sense that everything can influence customers and increase and damage sales. However, the marketing department or function is often one of the smallest in a company. And when entrepreneurs take on multiple functions, marketing occupies them the least. These mean that most companies do not use all their marketing resources; they don't see many opportunities to reach their customers. As I said, we even use marketing to charge people, to go shopping, to greet a customer, all of this forms this very important branch.
References
- Universidad de las Américas Puebla School of Business and Economics Department of Business Administration and Marketing Professional thesis presented by Andrés Leal Mier, Adrián Sampieri tenorio Marketing Fundamentals Russow, Lloyd c. and Terpstra, vern Year of publication: 2003.
