How many doubts. It is true, but beyond being an existential or intellectual dilemma, it is far from necessary, in public image, to stop and evaluate perception as that procedure that humans have of knowing reality and assimilating it.
What is perception? According to the RAE, it is the “inner sensation that results from a material impression made in our senses”. Many authors have studied it establishing that this is not only that, but also that this process includes a step of experimentation with reality (those stimuli) and interpretation.
Thus it would be understood that if perception is so complex then by using it we can get to know if something is real or imaginary and from there make our decisions.
The latter is important because depending on the idea that we have assimilated in this way, it will behave, for example, what we think, what we buy, how we react, if we accept something, if we believe in it or if we decide to live an experience or not.
But it is a truth that when we disagree with someone we proceed to disqualify their opinion because that person is not seeing the truth, the reality. But what truth? His, or hers, or mine that I want to make prevail?
What we cannot accept is that the opinion that a person expresses is the product of the interpretation that he made of the stimuli that he managed to assimilate from the "reality" to which he had access. Imagine, if psychologists say that men and women see and feel differently, if sociologists are finding common ideas of societies that are increasingly disconnected, if marketers want to find characteristics of audiences that are increasingly individual, then, How do we agree?
It is true that everyone thinks differently and that assimilated reality is individual, but when a person, people or group is repeatedly subjected to certain stimuli it is indisputable that there are certain similarities in the ways of thinking and in the emotions provoked, achieving a collective perception that with the proper motivation will provoke a unified collective response for the credibility or not of the proposal.
In summary, the above refers to a collective perception that is also called PUBLIC IMAGE, because we all see and feel reality in a common way.
Is perception reality? The bottom line is that this common idea is valid because it is what was assimilated. If not, how else would we know reality?
