In the agricultural sector, saying that it is necessary to reach the heart of the farmer sounds strange or too romantic for our environment and daily activities, but undoubtedly traveling that path will make agricultural companies gain ground, time and loyalty in their products.
The multiplicity of channels to attract, convert and retain loyalty are the seeds that Agricultural Inbound Marketing uses to cultivate, fertilize and obtain good returns in pursuit of achieving the objectives set.
The management, coordination and integral operation of the tools focuses on Content Marketing as an agricultural seeder, to generate prospects and conquer the agricultural public with information, identity and knowledge.
Many concepts surrounding the Agricultural Inbound Marketing are making noise to those responsible for marketing, in some cases confusion of what should really be done or usually ignorance about what it implies.
At present it is no longer about investment but about strategy and analysis of the information that digital tools provide us, for which I want to share with you an approach on Inbound Agricultural Marketing in 5 agricultural practical tasks.
Here we go!!
First Labor: Planting Plan
Looking at the horizon of the field started by establishing the macro trees of the plan, to name a few I would name SEO optimization, what are we going to say in the content that we generate, put social networks on the table and outline the social media actions. Define the how and when without getting lost in the forest or trying to go beyond the possibilities and reality of the company. Set a goal for the brand and walk towards it, as a team and in an integral way.
If your plan is not quite firm or you have dark highlights, it is better to review it, because if you advance in the same way, you can fall off the horse.
Second Labor: Precision Fertilization
You have to fertilize what is planned, increase the dose of positioning to achieve growth in reach, visibility and drive organic traffic to your sites.
Choose the best mix of social networks, with the right balance of nutrients and selected according to how the segment of your audience behaves, achieving digital identification of your product or service.
In the online and offline market there are a great diversity of formulas.
Promote your products and content, share with your tribe, engage in contests, generate opinion and debate, tell your practical stories on your blog and imagine how to develop games to add customers. Create, talk and think about fertilizing your community.
Third Labor. Client monitoring
Action now! Your website and blog register more visits. It is time to convert them to leads. How do you evaluate your content? Some of the questions that could help you could be: is it relevant, current, does it make you live an experience? how much of it is shared or commented? And of likes or retweets, how are we doing? What about the Call to Action and the opening percentages of your email campaigns? Does your audience stay or leave your articles fast?
Everything is based on having and analyzing the information of the scope, impact and especially, of the Agricultural Engagement.
Fourth Labor. Harvest Leads
The key to the plan. Collect leads with all the available tools applying a process that facilitates and provides the agricultural producer with a positive purchasing and exchange experience.
Beware the Error !. After converting a lead into a customer, the most difficult task begins. Maintain yields, serve the farmer with current technology and automation, he is already part of your profitability.
Fifth Labor. Transport
With the truck loyal to customers and with the pride of a well accomplished task, Agricultural Inbound Marketing takes value, consolidates itself as a strategy and gives rise to "word of mouth".
