Executive Summary
Commerce has existed for a long time when man begins to live socially to need to meet needs, then he sees the need to meet needs, he begins to divide his work, so that later he can exchange products thus being able to meet needs. With the exchange of products, a gap is opened in which you enter the sales through which it was said in the social sphere, sales are personal, the direct face-to-face treatment is fundamental, as time passes these sales underwent changes, now they are very comfortable through the internet, reducing time and costs. The ICTs made personal sales suffer modifications as well as complications, but income is the strong point for personal sales through the fact that little investment is needed to have a good number of sales.
introduction
In this essay we will talk about how important ICTs (Information and Communication Technologies) are together in sales through the web that have been having a very important change since its origins, one never imagined how the We will talk about that trade, it will not be fully involved, but important points will be touched, as well as it will be defined that it is a sale and a personal sale through the web, and certain points that can help make or take care of a sale from the personal sphere through ICTs.
II. Background
Electronic commerce has been a fundamental part of our present time but you have to know a little about how they evolved, electronic commerce is defined as sales with the combination of ICTs “… The history of electronic commerce is quite similar to that of the Internet, the Internet It emerged in the 60's as a project of the DARPA (Research Agency for advanced defense projects). Regarding electronic commerce, they are usually considered in 4 generations. Regarding the First Generation: in 1993 large companies perceive the importance and begin to create their websites, first in a way in which they only talk about their business, later they began to make catalogs on the network,the pages are static and the mode of communication consisted of a form that contacted via email… ”(eumed.net)
III. Development
Today it is important to be able to understand human behavior, every human being has needs but primarily desires which they can satisfy in various ways. Comfort is one of them based on time through money is a primary rule that the customer wants to satisfy through products or services that will fill that gap of the great desire to obtain it or the need to use the product or service. vital part in the satisfaction of the needs or desires of the human being, it must be emphasized where:
Commerce begins when man begins to live in society, once a family nucleus is established and communities begin to be created. The growth of the community led to new forms of social life, and new needs began to emerge to improve food, clothing and housing conditions. With advances in techniques, and with the search for greater comforts, man begins the division of labor. Instead of a man covering all his needs (looking for food, clothing, housing, etc.), he specializes in one activity and exchanges his goods for others with people who specialize in another activity. In the beginning, the barter system was used, that is, the direct exchange of one good for another.
However, the barter system presents a problem. There comes a point where one good cannot be used as a payment system for other goods.
With the introduction of the currency, the banking system began, first in Italy and then generalized to Europe. Money, which at first was the exchange system, later became a wealth accumulation system that originated the rich class and the poor class. (Economiaes.com).
Trade is a fundamental part of being able to sell a product or service, trade and sales go hand in hand, being able to trade is empirical but selling is a broader term, we can say that it is complex, anyone can trade but selling is a task that day by day takes a process we can emphasize that… »A sale is defined as the transmission of enthusiasm from one person to another about a good or a service»; they are the air that keeps organizations breathing. Without sales companies cannot live, no matter how excellent their products may be, if the sales processes are not carried out properly they cannot be sustained. " (ideasparapymes.com)
If a sale is not well carried out, a large amount of money can be lost depending on the business of the company, in turn sales support a company is the fundamental basis for every business to excel and remain stable in competitiveness. To take into account a large part of the most important sales in an organization are generated personally, that is why we can say that in general terms personal sales are a key factor in the growth of a company of any line, despite personal sales represent a great difficulty in practice, anyone is good at interacting, but the power to promote a product or service is practically complicated to a complex degree.
Therefore, it is vitally important that everyone knows what personal sales consist of, and what are its advantages and situations in which it should be used.
As we know personal sales are the main thing in a company of any business and size, we take into account that they are personal sales, these are some definitions:
- According to Lamb, Hair, and McDaniel, personal sales are "direct communication between a sales representative and one or more potential buyers, in an attempt to relate to each other in a buying situation." (Lamb Charles, 2002) Kotler and Armstrong define personal sales as the "personal presentation made by the company's sales force in order to make a sale and cultivate relationships with customers." (Gary, 2003) For Richard L. Sandhusen, “Personal sales include face-to-face sales presentations between intermediaries, clients and prospects. They build short-term and long-term personal relationships that add persuasive conviction to sales presentations that link products and services to buyer needs. (Richard, 2002)
We can conclude that personal sales are a direct step between the customer and the seller, in such a way that they interact constantly in an effective way in periods in which the customer can return to buy, as long as the seller had an excellent personal treatment.
We know that sales are of vital importance, but in our modern times there are infinities of sales for which we will emphasize personal sales through the web, why personal sales through the web? As we all know the internet is a powerful trend from a few years ago to the present, the ease of having it is incredible. The internet has been developing steadily, but not only the internet is the one that benefits, we have to emphasize ICTs which have progress in the operation of sales.
ICTs are used from a company to a person of any habit, so how can we relate ICTs to personal sales through the web? Very simple to use ICTs from a social network to a web page is vital, the important thing is that anyone can do it, with having access to the internet you can sell any product, whether new or half-use. Selling through the web is easy and there is a very important cost reduction, advertising a product on a sales page or on a social network is very feasible, the constant use of ICT makes the product where it is published has a constant relationship with anyone. Being able to sell personally through the networks is very pleasant but you have to be careful which can be:
- Fake person Theft in the delivery of the product Damaged product Loss of time
In order to reduce these problems, the main thing is to know with whom you have the deal, verify your social network that has a name, you have to be careful with pseudonyms, sometimes pseudonyms are created for fraud.
To make a personal appointment for the delivery of the product, it has to be a place where many people attend, to avoid assaults by the buyer.
Take the time necessary to check the product, many times a product is damaged in matters of medium-use products, so it is advisable to take adequate time to verify the product and not have long-term problems.
Generating a sale either by the buyer or seller is a time that is wasted, in general, you have to have a telephone number for both parties for an unforeseen event that is given to notify and not waste anywhere the time of wait.
Now that we have all these aspects, it is necessary to have control of the ICTs to make good use of it in terms of sales, personal contact through the web is useful, easy and does not generate excessive costs.
IV. conclusion
We can conclude that over time the trade has had a phenomenal growth, since times ago it is a vital part of people, one requires as a person to satisfy a need or a desire for this there are sales that is to give money for a product in any regimen.
Selling personally is the most satisfactory way to achieve a deal, also this deal can be short or long term because the person can return to buy without any problem for the deal obtained.
ICTs in combination of personal sales through the web facilitate many aspects, searching for the product is one of them, reducing costs, but the most important thing is the time that is exercised, because it is zero, from the comfort of home, work or business can exercise a purchase or generate the sale without loss of time by making an appointment for the sale or he sent.
ICT with sales is a successful combination, but best of all, it is constantly evolving every day.
V. References
Cited works
- Economiaes.com. (sf). Economiaes.com. Retrieved February 2014, from http://economiaes.com/comercio/historia-del-comercio.htmleumed.net. (sf). www.eumed.net/. Retrieved February 2014, from http://www.eumed.net/ce/2012/tcgz.html Gary, KP (2003). Fundamentals of Marketing. In Gary KP, Marketing Fundamentals (p. 470). Prentice Hall.ideasparapymes.com. (sf). ideasparapymes.com. Retrieved February 2014, from: http://www.ideasparapymes.com/Lamb Charles, HJ (2002). Marketing. In HJ Lamb Charles, Marketing (pp. 543,544). International Thomson Editores SARichard, SL (2002). Marketing. In SL Richard, Marketing (pp. 522,523). Continental.
