Sometimes internal teams lack synergies between different activities that must work in perfect synchronization, as must be between departments, for example, marketing and sales, which have been in conflict for years to agree on the most appropriate techniques. It is therefore the dominant task to analyze the barriers and make sure that they train and advance together.
An increase in synergies between these two functions will lead to better communication, increased sales, and the ability to achieve key business goals. Staff are naturally inclined towards working for a company that provides better training.
Modern employees in these two areas are dynamic, and this is not always reflected in certain attitudes and practices of more traditional marketing managers. A synchronized organizational culture is necessary. Goals and performance reviews are essential to ensure that maximum staff capacity is reached without losing sight of objectives.
Communicate with your staff from the beginning of any development program, to ensure that they feel informed and engaged, with their opinions respected.
Make sure the program is flexible, taking into account each individual's instinct, talent, and potential regardless of age or gender. Effective programs are designed to motivate people and are ultimately tailored to meet the needs of each trainee.
