Satisfied customers are the purpose of the company

IF NOT FOR YOUR CUSTOMERS, THEN FOR WHOM?

"If what you are doing right now is not to add value to those you serve, then you are misfocusing your actions"

satisfied-customers-are-the-purpose-of-the-company

As long as those who run organizations do not realize that the competitive advantage lies in the people who SERVE their Customers best, you will not get very far, unless you have a stroke of luck!

"Managers must understand that their customers are the only purpose to which they are due, and to achieve their acceptance they must go beyond trying to make products available to them."

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