Solution for the sustainable growth of companies.
Companies that include low-income residents in their value chain, which also include them as suppliers, strategic allies, vendors, among other forms; It is called inclusive business, a step beyond the “philanthropic” approach to corporate social responsibility in its most elementary stage.
This through the incorporation of low-income segments in their production chains, with the aim of generating employment opportunities and higher incomes, with a better quality of life.
Entrepreneurial initiatives that, without losing sight of win-win, can achieve that they include the poorest populations in their line of work, either by incorporating them as suppliers or as new markets, without necessarily having to depend on the presence company physics.
In practice, it allows companies to improve their supply systems, increase their sales directly and implement new distribution channels, by entering markets in which they were not present.
In what economic activities can they be developed?
In any activity, but one of the sectors in which they develop more easily is in the tourism field (it offers the possibility of incorporating rural communities as service providers).
And the state?
There is still a lack of work on social inclusion policies that encourage entrepreneurs to continue over time with training programs for their “interest groups” (stakeholders).
How to do it ? Example: Implementing state microfinance information windows for the neediest populations, as well as training and technical assistance windows.
Collaborate with me
Nestle: "Well-being at home"
As part of its value chain philosophy, it has developed an inclusive business project that incorporates low-income housewives from the San Juan de Lurigancho and Ate districts as part of its marketing chain, in the role of independent nutrition advisers.
It is committed to a mutual benefit, since for the company it means opening a new sales channel with enormous potential and, on the other hand, the distributors-housewives obtain attractive margins compared to the other channels, since the orders are made by them themselves, after undergoing intense training in nutrition, sales techniques and healthy hygiene.
These ladies can earn between 400 s /. and 600 s /. per campaign, selling by catalog and on credit products such as porticoed milk, pantheons and the entire range of cereals.
Condor Travel: It has developed a sustainable socioeconomic development project together with the community of Misminay, located an hour and a half from Cusco, in the district of Maras, at 3,880 meters above sea level.
The business is based on 4 lines of work: a porters program, one for handicrafts, one for agriculture and one for experiential tourism. The common denominator of the program is the training of community members who, initially, began to work with the company as porters on the Inca Trail route.
Based on training them in the maintenance and handling of equipment, care for the environment, first aid, evacuations in case of danger and food handling, the company was expanding the "trekking" routes and incorporating more community members in the project.
And so the experiential tourism program was born.
Tourists who come to Misminay can live with the families enrolled in the program and learn with them from Quechua and techniques to plow the land, to learn to cook, spin and taste local foods. Or they can simply disconnect from the urban bustle and spend their stay riding a bike and contemplating the starry sky of the mountains.
Alicorp: Maintains a permanent free training program with the company's bakers –clients (for example, the Santa Roas model market area in Chorrillos), which includes preparation and mixing topics for bakeries and pastry shops, as well as the development of good practices for manufacturing, cleaning, production and marketing costs, as well as promoting the consumption of breads made from kiwicha, cañihua, quinoa, sesame, carob, corn and linseed.
Other examples
Pbilips carried out a clean energy project through networks formed with the same communities.
Natura: In its production it uses native inputs that it does not have its competition because it has integrated rural communities into its chain to supply products.
The strategy must start from the knowledge of the small producers.
www.galeon.com/hoyperu/
