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Marketing applied to tourism in cancún quintana roo

Anonim

Tourism we can say are visitors who come to know and live in a place at a certain time to de-stress or simply get out of the routine where they live, and Quintana Roo is a state where vacationers choose it year after year to visit it thanks to its White sand beach sites that tempt the visitor to jump on it and forget about their work for a few moments.

Tourism in Quintana Roo began about 40 years ago and from there a new type of life began in Cancun depending on tourism, we can say that without these the economy of Quintana Roo would be very weak, weak because tourism comes to spend money in the state and This helps lift the economy. In the beginning, everything was good and healthy, but over the years the oversupply of hotels lowers rates and decreases the income of organizations, affecting the economy of employees, another situation, the overpopulation of some areas of the region, resulted in the poor quality of life of the inhabitants, another situation the arrival of people from other states to live brought as a consequence the rapid growth of some cities such as Cancun where families from other states such as Chiapas, Tabasco, Veracruz etc.The rapid population growth cannot be achieved by providing basic services to the population and this causes that there are very poor areas, creating differences in the quality of life of the population.

Tourism is a great source of income for the country and all the inhabitants of Quintana Roo must take care of them by giving them a good service in order to recommend us because of them the economy of the state subsists and improves every day the quality of life of the inhabitants, for That is why the government together with the inhabitants must take care of them so that they continue to come and continue enjoying the Mexican Caribbean, white sand, corals and the rich flavor of Mexican food.

We can talk more about Cancun that grows every day, but its development services are very limited, governments should manage the wealth and that these improvements are made in the most needy areas, but these improvements also mean that each inhabitant must pay their taxes to that the government can govern in an equitable way.

According to statistics, tourism generates about 70% of employment in Quintana Roo, therefore it is of the utmost importance that both the government must improve every day the development of the infrastructure of the tourist areas, in order to attract more tourism worldwide, as well Create promotions in different countries through television or other means so that the tourist areas of Quintana Roo are known in different parts of the world, so that visits are not blocked but the attraction of new visitors flows for the welfare of the state.

Let's talk about Cancun in recent years the hotel offer has grown a lot, but the attraction of visitors has decreased and this causes rates to drop and sometimes you even have to sacrifice costs, so I reiterate that a worldwide promotion is urgently needed to fill these rooms and when filling there are more sources of work.

Cancun, which is the most populated area of ​​Quintana Roo, is a city that grows and grows, but every day it lacks high-level infrastructure, one of the areas that could improve is the area of ​​discos that is common in high season, traffic is Very heavy is considered a solution of making high pedestrian crossings so that the traffic is fluid and does not affect the workers.

Playa del Carmen, another tourist area that has grown very rapidly in recent years, this city as seen has many improvements in its social development but the government must control the population very well to avoid uncontrolled growth.

Cozumel another tourist area that is an island with all the suffering it suffers from the hurricane draws is still an island very visited by tourists in addition to enjoying the passage to this island when you arrive you find a very quiet island and its inhabitants help you to have a very pleasant vacation.

Let's talk about Tulum, an archaeological zone that goes back a long way in the history of the Mayans, this area that is in continuous growth. It is an area that allows you to enjoy the Caribbean Sea and the Mayan stories together achieve that when visiting them they leave a mark and memories that tourists will take to their destination.

Quintana Roo is a young state that began in recent years, but that has a lot of culture, we have the Mayan peoples whose language predominates in almost the entire state and as it is a neighbor of the state of Yucatan, exchange and relationships make this culture continue to impact us in our time.

Areas such as Cancun and Playa del Carmen can be said to be cities that exist in their multicultural inhabitants, this because these cities reside several inhabitants from different parts of the country, this causes several different cultures to be seen in their population.

Now let's talk about Isla Mujeres, an island that can be seen from Cancun that has managed to position itself as a very visited island for its white beaches, its tours by golf carts, this makes this island an unforgettable place, its viewpoints make this place very special.

The food in the tourist centers is very varied, we have regional meals, from different states, from the simplest to the most gourmet.

According to SEDETUR, tourism in Mexico has grown by 13% recovering every month and when compared in the past years due to the global economic problems that under and this affected the national tourist centers and not ruling out Quintana Roo, which lives by the visits of tourists.

Now we know that there are many areas that still do not stand out as tourist centers, but with a government or private investment they can be raised and we have a town in Bacalar with its seven-colored lagoon, it is an area not improved for foreign tourism because now they visit it plus nationals or from the same peninsula. Although sometimes even foreigners.

Let's talk about Chetumal, the capital of the state, it is in the border area with Belize, it is a quiet city where its inhabitants focus more on commerce and some areas of interest such as its museums of Mayan culture, its zoo and it is close to Belize where it is passing of buyers of imported products and connection with Central America.

In conclusion, tourism in Quintana Roo is the economy that drives the state, because tourists spend and generate foreign currency to the state as well as the national, therefore tourists should not bother us when serving them but rather thank them for their pleasant visit because without them it The economy of the state would be critical, it should be noted that this same tourist who visits us supports the neighboring state of Yucatan economically because many of them, being in Quintana Roo, go beyond the state.

Marketing applied to tourism in cancún quintana roo