Article directories are a very useful tool to publicize products or services on the internet and in this article we will analyze why.
When you publish in an article directory you are "leveraging" its traffic to benefit the purposes of your publication whether it is to increase sales or get web traffic for your sites.
Some article directories are well positioned so you can get constant traffic from them and best of all, the profit is constant. There are also blogs that allow third-party publications, mostly based on WordPress that makes it easy to publish articles.
Let's see then some benefits of using article directories depending on the purposes of your marketing strategy….
Web positioning:
Mainly Google takes into account the quantity and quality of sites that link to your website, so if you get many article directories to have links to your site, Google will surely give you preference in the search results, it should be clarified that you must take care that the directories where you publish are not full of spam as this could be counterproductive.
Freedom of expression:
In article directories you can talk about almost any topic as long as it is legal, there are some that are specialized in certain topics but most are flexible.
This allows you to promote sites, products or services from almost any industry without restrictions, as long as you respect the rules of each directory.
Free advertising:
99.5% of the article directories are free, you just need a lot of desire to write and over time you will have a large number of articles in different directories promoting your products or services without the need for you to be present.
Links to your website:
Many pay other sites for links. Why pay? If you can better publish articles in article directories and thereby get free links (and traffic) to your site, it just takes some time and creativity.
In addition, your published articles will probably be copied by other webmasters to publish them on their sites with their respective source, which will help you to get even more links.
You increase your sales:
If you offer a product, service or promote affiliate programs, article directories are the ideal place to publicize what you offer, as long as you do it subtly.
Remember that the articles you publish are indexed in google so when people search for the product or service you offer they are likely to land on your article.
You achieve greater influence:
You consolidate yourself as an expert in your market, if you write about credits people will see in you someone who knows about credits and they will surely resort to your services. If people liked your article without a doubt they will follow you on your social networks or on your site or maybe they buy what you recommended, visit the site you suggested, etc.
It is a good strategy to make yourself known as an expert in a certain subject and also as a person.
Consolidate your Brand:
If the purpose of your marketing campaign is to publicize your brand, this is the ideal place, remember that people frequently use the google search to search for information about brands, that is where you can take advantage of to generate a good image for your brand.
When it comes to your personal brand, you can also benefit because, as we already mentioned, publishing quality articles helps you establish yourself as an expert.
Avoid "Face to Face":
You do not have to be dealing with people who are not interested in what you offer, people read your article and only if you convinced them will they post a comment, visit your page or buy the product or service that you recommended.
Advertising indefinitely:
This is what I like the most about article marketing, if you manage to write quality articles it will rank in Google bringing constant traffic indefinitely, let's add to that the traffic you receive from visitors to the directory where you publish.
With article marketing, you sow "seeds" that will give you constant fruit even with the passage of time.
Web positioning by regions:
There are article directories oriented to specific regions, which allows you to reach your target audience easily, the fact that the directory has a local domain (.es,.mx,.ar, etc.) will help google possibly preferably to show your article in local searches.
Web positioning with a variety of keywords:
What better way to topple your competition in search results than by indexing yourself with the widest variety of keywords possible. You can make several versions of the same article by changing the most important keywords and submitting those articles to different article directories. This will result in a greater exposure of your article as people could find you with different terms when searching in google.
In summary
Marketing with articles is an option to consider to promote your products, services, website or person, if we correctly follow the rules of the various article directories, publish quality content and know how to correctly choose the sites in which we will publish we will surely have a campaign successful marketing.
