Introduction
Today Social Networks are nothing more than the evolution of the traditional ways of human communication, which have advanced with the use of new channels and advertising tools. Marketing in social networks focuses on all those activities that are carried out in order to publicize a brand through social networks, such as Facebook, Twitter, YouTube, among others, which are currently at their peak among Internet users, therefore, it facilitates the interaction of brands or services that they offer with the target audience, with a dynamic and even personalized level compared to traditional market techniques.
A marketing tactic in social networks can range from the realization of content for a blog or Twitter, to the development of many activities that constitute social networks, videos on YouTube and blogs, what is really important for the main objective to be achieved is to condition the needs of each company, so that it will improve its image and brand positioning, be popular, spread information quickly, and even collect strategic information about its customers.
Development
Marketing in social media is currently the center of attention throughout the internet, which covers magnitudes worldwide, the main objective is to reach you through the social networks of your choice (Facebook, Twitter, LinkedIn, YouTube, etc..) With this new advertising technique, marketing relies on continuous communication between company and client, compared to the traditional one that is where it only generates the message to the target market, one saying in a common way. On the other hand we know that social media is not a quick and easy way to run a business, it is that the results are reflected in the long term in order to close important deals or win potential customers.
In this technique, its main objective is to be present in different places, establish networks and personal interactions with the client through social networks. Therefore the purpose is to make something known online in a creative and direct way, by way of making fan groups and later having broad communication with customers or prospects.
Exposure on social networks is one of the most important advantages today, statistics show that at least 80% of people on the network have an account on a social network. This undoubtedly becomes vital if you want to reach a wide group of users in an economical and feasible way, it also provides us with an important source of sales, if we manage to position our product correctly we can increase sales up to 100% achieving a good Marketing work, considering reaching a large number of people through traditional media such as television and radio results in a strong investment for a company, while we can reach a wider audience through social networks spending only 10% of what we would spend on traditional media.These are some of the many advantages that it provides us by investing in marketing based on social networks in companies.
On the other hand, we cannot leave aside the social media marketing seen by companies and the concerns that influence the fear of not achieving the dominance of negative messages from customers and future prospects and not knowing how to react to the damage of competitors or of users with bad intentions, in these cases the most advisable thing is to be in constant monitoring of these networks, and avoid reaching extreme complications that could reach the courts.
