Professionals in the real estate sector, although many are not technicians or experts in internet matters, should do everything possible to keep up to date with the advances in online sales techniques, and not limit themselves to using the internet only to check email. Internet is much more than e-mails.
The Internet changed consumer behavior and we as sellers cannot be oblivious to these changes. Consumers are now more informed than ever because they have vast amounts of information about the products and services they require at their disposal, brought to the comfort of their home or office and just a click away.
In order to get closer to consumers in the middle of the ocean of information that exists on the web, we can use Internet Marketing Strategies for real estate.
Marketing for real estate on the internet can be defined as: “strategies used on the web by professionals in the real estate sector to attract qualified visitors to their website, arouse interest by promoting their products and services, capture data to keep in touch and convert them into business prospects. customers."
Attracting visitors to the website is known in internet marketing as: " bring traffic to the website." There are several ways to get it, some free and others paying.
One of the free ways is to keep the site up-to-date and important to our visitors. One of the paid ways is through Pay Per Click Advertising (PPC) campaigns. When we talk about qualified visitors, we mean visitors who are really interested in what we are offering at that moment.
Converting them is about getting visitors to take an action previously defined by us. For example: answer a survey, fill out a form with your data or make a call, among others. If the visitor meets that goal, then we speak of " conversion ", otherwise not.
For this process to obtain good results it is important to articulate a series of strategies, in this article we will name only a few, among which are:
- Classified ads in real estate portals
-Sponsored link campaigns
-E-mail marketing campaigns
-Participation in social networks
Each of these strategies has its own tactics: for example in sponsored links, a widely used tactic stands out that consists of advertising campaigns with text ads in one of the main internet search engines, to appear in the first search results when a navigator makes a query using words that he thinks will show him what he is looking for at that moment.
In the case of the real estate sector, a navigator may enter the query: "sale of apartments in Cali"; If we have our website well optimized and with those keywords within its programming and design, there is a chance of appearing in the first results for that query.
If we are doing a Pay Per Click (PPC) advertising campaign and we have a sponsored ad with those same words; then if there are many more possibilities to show us in the first results. Depending on the optimization of the ad.
When we are in the first results, the chances that the navigator will click on our ad also increase and we will only pay, if there is indeed a click.
These advertising campaigns must be very well optimized and strategically mounted with KEYWORD for each ad.
The price for each word depends on the competition and offer that exists at that moment for that word; this price is established by auction and one can choose the maximum value that is willing to pay for it.
You can also set a daily investment budget; The better the campaign is optimized, the more clicks we can get with the same budget. We can also have permanent control over the campaigns and make changes when we deem appropriate, such as modifying the texts of the ads, schedules and distribution regions, optimizing the landing pages and much more.
As you can see, this is an internet marketing tactic that allows us a quick and very manageable start.
It is important to emphasize that if we do not have enough knowledge to do it; It is very convenient to hire the services of an experienced professional so that costs do not rise.
To maintain a closer contact with customers, we can use the E-MAIL MARKETING strategy.
This allows us, for example, to create two lists: those who are about to buy and those who have already bought. We can program each one to send different messages according to their interests.
Those who have not bought can be sent an email with photos or videos of real estate that correspond to what they are looking for. This will allow the client to decide in advance which ones they want to visit and will avoid having to take them to all the properties available but that do not fit their search.
To generate more confidence in the prospect, video testimonials or photographs of clients can be added that show how satisfied and grateful they are with the services and attention we have provided.
For example, those who have bought can be sent a thank you message when they celebrate an anniversary since the purchase of the property.
If you are a client with an investor profile, you can be sent a report with new projects in the city and investment opportunities.
These are just a few ideas of what can be done with E-MAIL MARKETING, surely you will come up with many more.
