Large multinationals entrust their Marketing departments with a high percentage of their annual budgets in order to obtain greater profitability since it is one of the great pillars they have to progress in the future.
Marketing has gone beyond the exclusivity of multinationals and has reached SMEs, becoming a common need for organizations and demonstrating that thanks to it, the objectives and results set can be achieved.
Marketing that companies apply to their products and services is used to achieve business objectives, it is common. Using it to achieve personal purposes is becoming a frequent practice that brings benefits and improves the overall image of people: it increases and favors their personal potential. Marketing to people is exceptional since this discipline is normally used in products and is not a widespread practice to improve people's image.
Mythical company marketing phrases applicable to men:
• Promote the strongest and most important points and characteristics and hide the weakest of the product.
Personal marketing translation: Increase and give greater visibility to our personal abilities and skills and disguise our areas of improvement.
• Take advantage of our opportunities and avoid possible external threats from competitors
Translation: Take advantage of external opportunities that arise and stay away from dangers.
Understanding the concept of people marketing will allow us to see the idea that boosting our figure and personal potential to get the most out of ourselves is identical to what marketing does with its products and services before launching them on the market.
In this way we will see that improving our qualities will help us to achieve our objectives in a simpler, easier and faster way; both professionally and personally.
In general, in our interaction with others, we will benefit from marketing if we use it.
Communication elements to take into account in marketing for people:
• The clothing we wear is metaphorically the packaging of a product. Each person must know the public he is addressing and orient himself to it, what some consider boring, others will find it fascinating. Each one must choose their personal packaging focused on their audience. In women there are important details that you have to pay some attention and take care of, they are the hairstyle and makeup. In men, shaving.
• The language we use is our content, the intrinsic product. We ourselves can develop the content and shape it according to our interests, we can make it richer and with more or less quality. Adapt our language depending on our interlocutor.
• The forms and manners mark our personal style. Each one has a personal essence, finding it and developing it will be a job to do with positive results.
With a good coordination of these elements we will create a Positive Impression. It will be our personal identity with which we will be identified by others.
Marketing manages our resources in an efficient way allowing us to achieve our purposes.
In Marketing it is logical to enhance, make attractive and personalize a product before launching it on the market so that the client we are addressing feels attracted to it and after a process of 'scientific logic' acquires it. With ourselves we can use the same strategy so that, figuratively speaking, the social environment that interests us 'buys' us. It will be essential to determine the client we are addressing in order to adapt, as far as possible, to him. As if we were a commercial product ready to go on the market.
What happens, as in Marketing sometimes happens, if the product we launch on the market is not successful? It is withdrawn from the market, modified and relaunched with improvements in its features, hoping to make it work this time. Or if the product has been on the market for years and it has been left unsuitable for current circumstances? Surely its obsolete packaging, or its unreal characteristics must be modified and adapted and consequently it must be withdrawn from the market for an update.
The same thing happens with people, if we see that we do not achieve our goals we will try to find a better way to reach the public with a new action plan and analyze what went wrong. Positioning and adapting our image, personalizing it, having a positive attitude and a certain knowledge, without pretending to deceive and naturally, will be essential to achieve this.
The way we look outward will be how they look at us.
