Viral Marketing is advertising that travels like a virus within the networks and according to Wikipedia, viral marketing or viral advertising are terms used to refer to marketing techniques that try to exploit social networks and other electronic media to produce exponential increases in "brand name" (Brand Awareness), through viral self-replication processes analogous to the spread of a computer virus.
It is usually based on word of mouth through electronic means; it uses the "social network" effect created by the Internet and modern mobile phone services to reach large numbers of people quickly.
The term viral marketing is also used to describe Internet-based covert marketing campaigns, including the use of blogs, seemingly amateur sites, and other forms of astroturfing designed to create word of mouth for a new product or service. Often times, the goal of viral marketing campaigns is to generate media coverage through "unusual" stories, worth much more than the advertising budget of the advertising company.
The term viral advertising refers to the idea that people will pass by and share fun and interesting content. This technique is often sponsored by a brand, which seeks to generate awareness of a product or service. Viral ads often take the form of fun video clips or interactive Flash games, pictures, and even text.
The growing popularity of viral marketing is due to the ease of execution of the campaign, its relatively low cost, (compared to direct mail campaigns), good targeting, and a high and high response rate. The main advantage of this form of marketing is its ability to attract a large number of interested prospects, at a low cost.
La tarea más difícil para cualquier compañía consiste en adquirir y retener una gran base de clientes. Mediante el uso de Internet y los efectos de la publicidad por e-mail, los esfuerzos de comunicación negocio-a-cliente (business-to-consumer o B2C) consiguen mucho mayor impacto que muchas otras herramientas. El marketing viral es una técnica que evita las molestias del spam: impulsa a los usuarios de un producto servicio específico a contárselo a sus amigos. Esa es una recomendación «boca a boca» positiva. Una de las perspectivas más exitosas que se han encontrado a la hora de conseguir esa base de clientes es la llamada Comunicaciones de Marketing Integradas (Integrated Marketing Communications, IMC).
Once we understand what Viral Marketing is, now we must see how we can use it with the current social networks that exist on the Internet. The first thing to do is an ad that is attractive enough so that people are motivated to see it and want to share and spread it. The announcement can be made with an electronic poster or with a video that will be posted on YouTube and on the social network. Viral videos are very effective for viral marketing. There are companies that are dedicated to making viral videos and then they post it on all the best-known social networks worldwide. These companies analyze and create content for the development of scripts or technical production programs with the preparation of budgets,quotes and consultancy in the direction and digital edition of segments recorded in filming or prerecorded archive with music with reproduction rights. Now brands must reach their audiences by acting on social networks and their interactive platforms, to compete with entertainment content that brings the lifestyle of their audiences closer together with a very subtle approach towards the brands that they want to promote in viral marketing through social networks.to compete with entertainment content that brings together the lifestyle of its audiences with a very subtle approach towards the brands that you want to promote in viral marketing through social networks.to compete with entertainment content that brings together the lifestyle of its audiences with a very subtle approach towards the brands that you want to promote in viral marketing through social networks.
Keep in mind that a viral video "IS NOT AN ADVERTISEMENT" but a fun communication that entertains netizens and in a very discreet way introduces the brand of the product, which incidentally is not the main objective of the member of the network social especially when you have not searched for the ad and it reaches your email via social network and this is when you should use a viral marketing strategy that arouses interest so that you enter the social network and see the ad either via electronic poster, via a hidden advertising blog, via video which is posted on the social network.
It is also important to have the button that connects to all the main social networks in the world and that you can find it at www.addthis.com, which is the first Bookmarking that connects to 65 social networks. Have your company registered in the 65 social networks that this button to access social networks connects and in each of them apply viral marketing, which would boost your business and take you to unsuspected levels of advertising and growth of your clientele in the form exponential.
You can post your viral marketing within social media using discussion forums, blog, Digg which are bookmarking links within social media to websites about science and technology news. Readers can read articles recommended by others in the "Digg" section.
Stories can be posted in sixteen different categories including: Deals, Games, Links, Mods, Music, Robots, Security, Technology, Apple, Design, Hardware, Linux / Unix, Movies, Programming, Science, and Software. With the launch of Digg 3.0 on June 26, 2006, the categories have been divided into 6 containers: Technology, Science, World and Business, Videos, Entertainment, Games, with their subcategories. For example, the "Technology" container includes the following categories: Apple, Design, Gadgets, Hardware, Technology Industry News, Linux / Unix, Fashion, Programming, Security, Software, and Technical Details DIgg's official homepage is www. digg.com.
The benefits of viral marketing in social networks are multiple such as the low cost incurred because social networks are free, another advantage is the little effort in creating advertising except for videos made by specialized companies but it is not necessary to resort to them if you can make a low-cost and good quality home video which is already within everyone's reach due to the low costs of acquiring cutting-edge technology, another advantage is to attract the user to the product without realizing it. the subtlety of viral marketing.
A tentative list of social networks is shown at the following web address: https://es.wikipedia.org/wiki/Categor%C3%ADa:Redes_sociales where you can find a list of 145 social networks with their web addresses, their location, the number of registered in each social network, the type of social network etc. It is useful information to do viral marketing within social networks, taking into account the diversity of social network categories and what's more, it is now easy to create your own social network using the domain www.ning.com and the author of this article has created a social network in July 2009 and to date it is already around 1000 users in almost two months of its dissemination, being a social network oriented to business network with SMEs created in Peru at the following address www.negociosenredconpymes.ning. com.
Let's make the most of viral marketing if we want to stay current in this highly competitive virtual market.
