The Boston Consulting Group (BCG) is a global management company and one of the world's leaders in business strategic consulting.
- 78 office in 43 countries. Headquarters in Boston, Massachusetts. Its mission is to guarantee its clients a sustainable competitive advantage, "we try to be agents of change for our clients, our people and society in general."
Health and Grooming Baby, Feminine and Family Care
Evaluation of the businesses and products that make up the company.
- Strategic Business Units (SBU): unit of the company, brand or product line that has a separate mission and objectives and that can be planned independently of the other businesses of the company.Strategic Planning: use the strengths of the company to take advantage of opportunities in the environment.
Flagship product
A good competitive position has been achieved and the market is growing.
Product "unknown"
Low competitive position and a high growth market.
Cow Product
Its growth in the market slows down and the company can start to collect resources because it has managed to maintain a good competitive position.
They are in the maturity stage.
Dog Product
If in a slow-growing market the company loses its position against the competition
- Flagship product
Raw material reduction and recycling campaigns.
Keep innovating.
- Product "unknown"
Reduce operational flow.
- Cow Product
Reduce production costs Improve sales prices
- Dog Product
Evaluate the competition. Innovate in quality and variety of the product.
- Determine the viability of the permanence of the product.
BIBLIOGRAPHY
- (August 20, 2014). Duracell and Braun could be on P & G's list of brands to sell. Retrieved from http: //www.marketingdirecto.com / actuality / advertisers / duracell-y-braun-could-be-on-the-list-of-brands-to-sell-of-pg / # sthash.mDIHRaWs.dpufProcter & Gamble. (2014). Brand and Innovation. Retrieved from http://www.pg.com/en_US/sustainability/safety/index.shtmlAmérica Economía (August 8, 2014). P&G will divest 100 brands. Retrieved from: http: //www.americaeconomia.com/negocios-industrias/pg-se-desprendera-de-100-marcas
