It is useless to retain talent if they are not willing to contribute the best of their knowledge and skills to the benefit of the company. Therefore, companies must address internal marketing policies that, in addition to motivating employees, make them participate in the results of the company and involve them in such a way that they feel comfortable in their work.
As well as in the relationship with customers, companies should aim to have high quality standards in their relationship with employees, making them feel positively connected with the company. A happy, motivated and content employee translates into higher productivity and therefore better corporate results.
To achieve this goal, internal marketing is a very helpful tool. This process of seducing talent can be divided into three stages, each one aimed at strengthening different aspects that define the employee's relationship both with their work and with the company they work for. First, companies must connect with their employees, creating in them a strong sense of belonging. Communicating and living the vision, mission and business policy is a fundamental factor to achieve this, seeking that such business objectives also become the objectives of each of the workers. Based on such foundations, it is important to maintain constant communication, which allows employees to be participants in the results of your company,integrate with their colleagues and in this way feel that they belong to a team.
Second, the company must manage each worker in such a way that they feel comfortable in their work, with all the necessary conditions to contribute the best of themselves in their activities. A personalized management, which takes into account the individual needs and motivations of the employees in matters such as the reconciliation of work and personal life, future objectives for the company, plans and activities of social welfare, benefits, will generate an environment conducive to their performance. Finally, the personal and professional growth of employees is one of the fundamental bases for their performance in the company. If the company cares about training employees, offering them challenges and possibilities for growth, they will feel that they are important to the company and will be concerned about corresponding to the benefit received.
This new way of understanding and managing the employee relationship, using internal marketing policies such as corporate communication, the focus on satisfying business needs, developing a message and a value offer, among others, will result in motivation. and integration of the employee, who will contribute the best of himself by feeling that he is important and has value for the company. Thus, your individual contribution will be maximized, which will ultimately increase the overall productivity of the company. If talent is constantly said to be the main asset of a company, why not think about motivating them and bringing them closer to the company in the same way as it is done with potential consumers and clients?
