Or knowledge, when it is in order, it becomes a force that will drive the dynamics of capital.
A força do conhecimento
There is no heritage transformation with endogenous or exogenous environmental influence.
A patrimonial and static structure. She doesn't move by herself.
A body that is standing still needs a force to place it in motion. Once in motion it will be able to increase at speed, decrease at speed as it remains in constant motion (inertial motion).
Also, the patrimonial meio moves in the dynamics of capital.
There is a tempo that increases or movement as a tempo that decreases or movement as also idle. This movement of the patrimonial environment will depend on the endogenous and exogenous environmental influence.
A direction and person that broadens your knowledge will influence in a positive way the dynamics of the patrimonial environment while a direction and person that does not recycle your knowledge will tend to diminish this intellectual force dynamizing the patrimonial environment.
We know that by increasing or turning the capital stock with a decrease in the profit margin of the merchandise, per turn, we will have a higher non-total profit.
A patrimonial meio that has a profit of $ 5.00 is or the same to turn three times we will have $ 15.00. We will place a profit of $ 4.00 and we will spin 5 times we will have $ 20.00.
With less profit, per unit, but turning more, higher profit.
Neste example singelo is two segregated from lucrativeness and concorrência.
Or conhecimento will bring innovation to the dynamics of wealth. This innovation will lead to the creation of a dynamic environment in the social cell.
Or it is important that you do always or aperfeiçoamento do conhecimento.
A key of success, in this XXI century, according to the scholars, it will be given to him that he fears the capacity of renewal of knowledge, of adaptability, of creativity and of innovation.
This endogenous influence exerted on the patrimony will be the determinant of the success or failure of the temporality of the social cell.
Or that it needs to be feito and break this stagnation, lack of renewal of knowledge, because it is mergulhada social cell in our community.
I do not tell that I keep as an entrepreneur, I observe, with joy, that some começam become aware of the need to change the mentality of the social cell. This is thanks to the effort of Neopatrimonialism, of SEBRAE, ACI (Associação Comercial e Industrial) and other Instituições.
Moreover, there is a lot to be done in the renovation of the heritage dynamics.
Our business environment where the direction of the person is open to or in accordance with the trend of economicity and prosperity in time.
Marschall, in 1931, never considered that he was either more valuable or that human beings were invested.
Becker, 1964, and TW Schultz, in 1974, consider that the true value is in the formation of the individual.
Viñegla e Peña (1998), also, shows that human resources become a key element for the success of companies and at the present time, they have convinced that the most efficient companies are those that know how to combine human and organizational elements.
Maldonado says that knowledge constituted one of the most important sources of wealth generation.
E o Prof. Lopes Sá ensina (2001), we all know that the same capital value, same branch of businesses, same locality and same time can produce different results driven by different “Inteligências e Culturas”.
I will not allow or reconfirm this different action and to make things happen.
Intellectuality of material wealth
A social cell is composed of material and material wealth.
A traditional accounting records or tangible patrimony but not mentioned or intangible.
We know that a company can be worth more than a registered Balance Sheet and is motivated by its imaterial values.
The value of a company turned into a very abstract questão.
Give profit in no essential condition for an online service to be worth milhões or bilhões de reais. You are more valued on-line services in light of the regras of the traditional economy são nada. São feitas of common computers linked to a network and receive daily visits from people that also have computers. There is no physical heritage. These services live in the hope that no next day you will be visited by thousands of people. Neste moment tais abstrações valem dinheiro.
By forcing the knowledge of your innovations, which will also influence the real value of your heritage.
Jerry Yang, the breeder of the yahoo site, said that all the companies that want to see the future, look at the day, need to be on the Internet in some way.
Intellectuality is wealth that is not recorded in traditional accounting, but there is no equity.
Influence of non-capital knowledge
Assim as or patrimony and influencing the market, new technologies, dollar value, electric energy crisis, government hair, weather, high fuel etc. There is also internal influence on the part of the manager and the staff. We know that a competent person has a positive influence and an incompetent person has a negative influence, not a capital movement.
In order for it to have a positive influence, it is necessary for the person to be directed to this new knowledge and, also, to be in constant preparation.
How much greater or knowledge of the direction of the person is less than the probability of an error in the execution of an administrative phenomenon that will affect the patrimonial dynamics.
A fundamental factor is that the management and staff have the ability to adapt to a new way of managing the dynamics of assets. A new administrative form face part of the administrative science, more interesting to accounting, can influence the dynamics of wealth.
There is, at present, an approximation between accounting and administration. But there is a boundary between an accounting phenomenon and an administrative phenomenon. For us accountants who are interested in observing and analyzing this or heritage phenomenon.
The behavior of capital will depend on the endogenous environmental influence of the environment. More and more scholars delve deeper into not studying the influences of Tangier or the patrimony of the social cell.
Scholars are concerned about the measurement of wealth of knowledge, because of what it is going to innovate or not to dynamics of capital. This innovation is that generates the dynamization of the patrimony and can neutralize the concurrent action. Accordingly, it tends to grow more and more between companies. Those who manage to adapt and constantly renew themselves will have the possibility of surviving temporality as species in biology and prospering in the innovation market and with concordance.
Or that no fizer is to tend to stagnation and disappear from the market.
A renovation of the knowledge has become a factor of economicity and prosperity. In my pamphlet Rethinking a small business, it is necessary to attend to the needs of the company to professionalize (departmentalize) in the need of knowledge. (See Rethinking a small business, Vilani, Três de Maio, 1997).
Client capital
Mention-browse, studious hairs, or client as part of intellectual capital.
It is a material wealth and is classified as:
- Permanent client. Eventual client.
Or permanent customer is the one who bought the same company. Cultivating a permanent client must be two objectives of the administration of the social cell.
Or eventual client is the one who thus buys the company's equity.
Two scholars are interested in quantifying client wealth, as well as other images of the social cell.
A client material and an important asset year that would not be able to purchase or sell merchandise and, likewise, asset dynamics.
It burns the economy and needs the needs of the people.
There is an awakening of a melhor attention to the client. With the highest concorrência you want to be the same company for your company. Let melhor souber conquer or client this terá more chance of survival in the market.
To know how to attract a client, it is necessary to provide guidance and training in sales psychology, marketing, quality assets, prices, etc.
Verify, also, a higher quality of customer service in some organizations. This service is not verified by only companies as, also, in some sectors of public service and service provision service by some free professionals.
The Internet is changing the behavior of the social cell. Or consumer is not command. You can escort, inquire for prices, select as many offers. With the Internet, the next time you can buy any merchandise.
Browse the precise company more of the client than the client of the company. A social cell always requires the client, moreover, with the globalized economy and the internet, it becomes a social cell more dependent on the client. Na modern business vision or client as employer.
The valorization of a social cell also values this material beauty.
Two companies A and B as the same branch of businesses may have different values depending on their clientele.
Client is a small key of survival and wealth prosperity. It will always be one of two fathers of patrimonial dynamization. Are you not houvesse or client to which company would you sell?
The company exists in function of the client's needs.
A company exists because it exists or a customer.
Or individual with some power of consumption. Or an individual consumes within a certain purchasing power limit. This means that individual earns $ 180.00 and can consume $ 180.00. I or an individual earns $ 1000.00 so he can consume $ 1000.00. To conclude that we throw away that the greatest resource is its greatest resource its power of applications. Increasing or consumption increases the patrimonial dynamics with all of its consequences.
In order for the economy to grow, it is necessary that the client have financial conditions to consume. You buy more or more equity will turn more.
There are only conditions of buying more, earning more. This is obvious.
In order to increase the equity dynamics, it is fundamental that the community has increased its purchasing power.
A community where or individual earns $ 180.00 and different from that where or individual earns $ 1,000.00.
A need for the consumer's purchasing power will influence the growth of assets of the social cell and, also, not the environment.
In conclusion, or Neopatrimonialism is concerned with its holistic vision. And each day that passes, it is signed as a 3rd millennium Accounting.
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