One of the things that have been a part of SEO history for almost its entire existence has been the use of spam techniques to get links. For a long time these techniques have been highly effective and have gotten away with Google's detection and penalization, but every day these two parameters are being reversed more clearly, having less effectiveness and being more easily hunted by the algorithm, the Google team or through other resources such as the new Disavow Links Tool.
Normally these spamming techniques have taken place in the external web positioning process, in link building campaigns that aim to increase the popularity of a website through links created on different web pages.
Many SEO professionals have focused their link building efforts on easy-to-include places for a link. The problem is that easy inclusion is for everyone, and thousands of people, including companies, consultants, and the webmasters themselves, have carried out the same procedure, leading to the creation of a very high number of links in relation to to a very small amount of relevant content, which has increased spam on those pages and has reduced the quality of the links on the site in question.
The nofollow code as a measure to stop spam
Google introduced the nofollow code at the time to provide webmasters with a tool with which to indicate that external links from their website do not transfer popularity and Pagerank to linked websites, as a measure to stop the creation of artificial links, and although this This technique has reduced the number of spammy websites, it has not prevented these types of links from being created.
In addition, it has had an important negative effect, and that is that people who make quality comments on other people's blogs are not rewarded with a follow link to their website, and without this reward, many people who would normally make quality comments to others websites, have decided to stop by not receiving that small award. This has reduced the number of commenters in the blogosphere.
Alternatives for more natural SEO link building
From Google we have been reiterated time and time again that the fundamental thing is to create quality content that offers something to Internet users, that has value in itself for the people who can read the information. It is certainly a great solution, but realistically, it is very difficult to achieve. Why?
- There is a lot of good content on the Internet and it is difficult for yours to stand out above the others no matter how good it is.Although the content created is good, if your website is not visible, it will hardly be read by many people, and like the fish that is bite the tail, said content will be lost in oblivion by removing the few people who can read it. And, if I don't have visibility on Google, how are people going to read my quality content?
For this reason, artificial link building should not be ruled out, it should simply evolve, leaving SPAM behind and focusing on quality.
Premises for natural positioning links
- Create links in places relevant to the topic Create links next to comments, articles, opinions or any other type of text that contributes something to the user Create texts next to links of more than a few words. Avoiding comments on blogs that do not contribute anything and that include a link to a web page, as an example the typical ones could be: “thanks for the information, I love your blog, it is very nice, I am going to save this article among my bookmarks since I It seems very interesting. ”Avoid link building on sites full of links such as link farms. A big mistake is to place a link in a place on a website dedicated to SPAM. Not only is it going to have very little or no effectiveness, but it can probably also have negative effects, or even in the worst case, it can cost a penalty.
conclusion
In short, if you are forced to carry out a positioning strategy by creating artificial links, make sure that they are not in contact with SPAM, but that they take into account the aforementioned quality premises.
In this way you will not only get your links to be more effective for web positioning in Google, but you will also make the web "a better place" and make it easier for other people to do a more natural SEO as well.
