I only know that I don't know anything, the wise man usually says that he knows some things. The markets are currently very dynamic and require continuous important decision-making, and also with little chance of mistakes if the viability of an organization is not to be jeopardized.
Likewise, in the current company more and more importance is given to management control. Resources are scarce, processes are complex, and the information required for correct decision-making is increasingly critical. Therefore, the tools to support decision-making are essential, among which are Business Intelligence and the scorecard (both by area and comprehensive) that helps managers in this regard.
Due to the needs of both decision-making and organizations more focused on management control, Business Intelligence tools appear as IT tools that help decision-making.
The following screens show information that can be given by a Business Intelligence tool:
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In this sense, Business Intelligence promises:
- Analysis of the same information in 10% of the time Minimization of opportunity costs by anticipating decisions from months to weeks or weeks to days Executives without computer training make complicated queries to databases in seconds Cost reduction of the Information Technology department -Computing Cost reduction man-hours-executive
Although all these benefits are true and with a great organizational impact, when developing a Business Intelligence project you run the risk of getting lost in many reports, many analyzes, many colors, many indicators and reaching the phenomenon of overinformation almost without realizing it.
Therefore, to achieve success in a Business Intelligence project, you must focus on obtaining knowledge for decision-making in the key areas of the company, that is, where added value is obtained.
«To achieve success in a BI project, you must focus on obtaining knowledge for decision-making in the key areas of the company»
For this, with Business Intelligence you have a perfect knowledge of what happens in the organization. Some examples of information that can be obtained only with a single click of the mouse are:
- Get to know why the objectives have not been achieved Find out which is the mix of products with the most margin Know the profitability by products / services and / or agents Know the profitability by clients and / or areas Know what to do to obtain more margin sales Streamline and give you more Budgeting reliability than when carried with Excel sheets. Know my product losses Know how to retain my customers Know the effectiveness and efficiency of key processes Know why customers stop buying Know the effectiveness and efficiency of the logistics chain Know Warehouse productivity Know the important data for people management Find out what are the real causes of production losses Find out which customers are progressive and which are regressive Find out which people in the sales area sell best,Which ones are worse Know the quality of my customer service Know what is the return on investment of my marketing campaigns Know what decisions and decision makers are aligned And any information you want to have from your organization in real time and in a simple way.
Therefore, the recommendation is that to succeed in a Business Intelligence project, people with both a technology and business vision are needed, defining the tool most adapted to their needs, which ensures success. So you don't get confused by the colored lights.
