It is common to hear about growth strategies, the search for new markets, more diversification to counteract the drop in sales, improve technology to produce more, lower costs and thus gain market.
Others point to differentiation, seek excellence in their products or services, apply highly sophisticated management systems, practice staff training in a planned way, seeking maximum performance from their campus.
Some rethink their goals every day, almost inexplicably.
It may be that we should incorporate some ideas a little simpler, but not less wise.
A company is not formed with the sole objective of making money.
It should not be forgotten that human resources are what make the purpose possible and, therefore, your stay in the organization can never be solely for economic reasons, at least if you want it to produce to the best of your ability. Of course there are many more ways to ensure the importance of this rule, mentally exercise some other reason to demonstrate it and you will see how wide the answers are, enough reason to ensure that whoever applies the contrary idea will surely be torturing himself with some of the premises of the introduction.
A Business can originate from an idea, to become a company it needs the participation of many people with ideas.
Therefore, they must be respected at all levels, creativity and innovation are generally addressed at the management level, thus the mental capital of most of the personnel is naively lost.
Surely when strategy planning is discussed, this detail is not neglected, is it? Just in case if any of this is happening in your company, do not despair, corrective actions in this regard do not give short-term monetary results, but can be implemented without unwinding money. Then, it is highly probable that the company generates solutions in all areas.
Growth cannot be permanent, we must know what its limit is.
This point is a little more difficult to accept, and I think the cause is simple, so simple that it has to do with the personal goals of the people who make up the working group.
Normally we all want some happiness for our lives, some rely more on these achievements than others, but I do not know anyone who has told me otherwise, perhaps some are too complicated to find a way to become happy, the problem lies in that is not for sale; even if someone offers it as a slogan.
If our goal is continuous growth, it may not allow us to value what is achieved, much less improve what is done, therefore we may lose part of what we have earned.
On the other hand, the idea of continuous growth, suggests to me at least to think for a moment about the logical impossibility of carrying it out, I feel great anguish just thinking about it. I cannot imagine the leaders trying to find the means for such an ambitious goal.
I wonder if it is not better to discover everything that is achieved, enjoy it, look for new virtues not yet discovered of our product or service.
Quality is a factor that will not produce differentiation in products, at least in the long term.
This will seem crazy to the defenders of quality improvement plans, do not be scared. What I mean is that future technology will make quality differences imperceptible, there will only be the possibility of providing a more tailored product or service. From the user than the competition, this can perhaps be achieved thanks to the use of information management plans, that is, The takeoff of a new type of companies, Smart companies that will produce smart products and services.
What do you think will be the main link to become a smart company? Let's think that technology will be available to everyone, so we have to bet again on "soft" resources, people.
The main purpose of these reflections lies in the conviction that I have and would like to share, about the valuation of really important things over essentially material interests.
The important aspects that make our existence are spiritual values, the reasons why we get excited, and this does not rule out business achievements when they are legitimate, but when people do not notice the achievements obtained due to the desire for excessive growth, especially motivated by material ambition, unfortunately there will be no strategic action that can save you from a collapse of your organizations. Because the foundations that should support this idea will not be built on solid ground. The mainland is happy people, for a project that encompasses within itself the need for human resources.
