Basically this article tries to approach the need on the part of organizations of people who understand how to use technology to generate business results. This title invites deep and complex reflection in which entrepreneurs, managers, technologists, consultants, etc. are currently.
The usual situation in organizations is that there are departments (systems / informatics /…) that talk about technology: which databases to use, whether to use Oracle, DB2, SQLServer,… and whether to develop in a specific language or platform, while Other departments talk about business: what is the return on investment, what business results will be achieved, how many new customers will be achieved or how will it impact business processes.
As can be clearly seen, both languages are not directly compatible and make this situation very complex.
Therefore, if there is no project leader with the vision of both areas, in the end he ends up being led by a person who ends up tending to solve either technological or business problems but without a global vision of the situation.
Thus, the solution is that there are profiles that understand the two languages, with a global vision of the situation and that are capable of leading this type of project, pooling the concerns of both areas and arriving at the best solutions.
But it is good to ask: Why does this happen? Why is it difficult to find "hybrid" profiles?
As almost always, it is due to different factors although we understand that this is due to the different training and experience of each of both profiles. Business people have had extensive training and experience in people management, finance, processes, etc. while technology people have had extensive training and experience in languages, hardware, operating systems, algorithms, etc. As seen with the naked eye, both formations and experiences are not too compatible.
It should be borne in mind that the intensive use of technology to improve business results is relatively «modern», so:
1. The training plans in these areas have not yet been remodeled sufficiently to adapt to the new reality.
2. There is not much experience in organizations in this area due to its novelty.
3. People with training or self-training in the area of e-business or similar are young and have not yet joined management positions
However, this profile of people is totally essential since in organizations, technology is a key tool to achieve comparative advantages. And at the same time without a knowledge of technology it is impossible to achieve these results.
As a conclusion, in the coming years there will be a significant growth in requests from companies of this profile and they will have to source either from external consultants or from people with sufficient knowledge and experience in this area.
