In the business field, the entire company is considered as a system under analysis, strategic planning helps companies to have clear objectives and thus define a program of actions to carry them out.
In this way, a complex problem is separated into small portions that must be carried out little by little.
Introduction
Planning is the process by which a vision of the future is obtained, where it is possible to determine and achieve the objectives, by choosing a course of action.
Strategic planning observes the chain of consequences of causes and effects over time, related to a real or intended decision that the director will make. Strategic planning also looks at possible alternatives for future courses of action, and by choosing alternatives, these become the basis for making present decisions.
Strategic planning can be defined as an objective and systematic approach to decision making in an organization.
Theoretical framework
Strategic planning is the managerial process of developing and maintaining a strategic direction that can align the organization's goals and resources with its changing marketing opportunities.
Strategic planning is deceptively simple: it analyzes the current situation and what is expected for the future, determines the direction of the company and develops means to achieve the mission.
Planning
As in any solution, it is necessary to know the process of each one of the steps of my production and we refer from the raw material warehouse until it is already packed and stored in finished product. It is very important to know each one of the steps since in each one energy is consumed, wears out machines, tools are used and damaged or defective product can be generated, this is called waste. Let us remember that perhaps not much is wasted but little by little it becomes something considerable
Based on these analyzes, the corporate strategy of the company or global strategy is defined, this is prior to defining the operational objectives of the company.
The strategy or strategies selected are those that will define the vision of the company.
These strategies must subsequently be implemented, that is, they must be introduced into the company's plans, programs and policies.
The strategic planning process defines 10 steps:
- Define the vision Define the mission of the organization Establish the objectives Analyze the resources of the organization Examine the environment Make predictions Analyze opportunities and risks Identify and evaluate alternative strategies Select strategies Implement strategies
In order to efficiently manage a company and successfully land our strategic planning, we must identify the processes and their interfaces, establish the control method, and monitor their performance indicators to assess whether the planned objectives for those processes are achieved.
Problematic
Today companies have processes, tools and various areas that address each of the aspects so that everything continues to move forward. There are companies of various lines, sizes and conditions. It is here where you find small companies that have that desire to grow and by competing with world-class companies, we refer to companies with no more than 150 people on payroll that, although they are subsidiaries of international companies, usually learn by themselves, from being recognized in the market and to have the opportunity to demonstrate who they are.
These companies in their desire to grow begin to neglect important points that could help their improvement and now money, one of these details is the amount of waste, remember that this loss could have generated money if it had been used.
Key processes for the desired result:
- Scenario Analysis Foresight workshops Segmentation in strategic activity areas Life cycle analysis SWOT analysis
Keywords:
1. Consequences; 2. Future; 3. Identify; 4. Neglect.
- Consequence is the result of something, therefore, in any aspect, whether it is a project or something else, it is most important, whether good or bad. The future is something to focus on without leaving the present behind because it You have to take into account what you want to have. You should always identify everything that you are having or doing, since without this you cannot fully understand the problem or what you want to do or solve. Neglect: it is something It should never be done because if you take attention away from something it can have negative consequences.
Bibliography
- Production planning and control Chapman, 2006 p. 288.
