"In the midst of the problems that the world in general presents to us, our obligation is not only to get out of them, but to find the necessary strength to promote a mental change throughout the organization."
As long as you do not decide to find the strength zones of your business and focus on them, your company will not be safe in the future!
Without a doubt, these are times to fight great battles on all fronts of our business. Large corporations are suffering the brunt of an increasingly aggressive globalization, the constant changes in the markets in which they participate. Customers are being a headache for many organizations, from the point of view of higher demands for products, their quality, prices and marketing, but above all, the service they currently demand.
Companies are reacting and investing heavily in aspects of technological innovation, process improvement, operational efficiency, etc. However, this whole range of concepts, if not linked to people, will not be of much use, when market conditions and Clients are much more demanding when deciding to purchase.
I continue to insist that for the innovation of the company to occur, a process of reconversion and change is also required of the leaders responsible for each process within their business.
It is this mental change that will allow you to succeed in the face of the attacks of your competitors, because it will allow you to focus on the strengths of your people and unleash all this potential to achieve your purposes set out in your Business Plan.
Yes!. It is about that, to unleash all the creative power of its collaborators to be able to serve its clients at the highest level, to be able to give them what nobody is capable of offering them and as a consequence find their competitive capacity.
Many organizations change their plans according to the financial behavior they are achieving during the year and I am aware that they start their activity enthusiastically to achieve high sales volumes and end up concentrating on spending as little as possible to survive or maintain a cash flow that allow to continue for another year on stage.
Why do Organizations change their perspective? I'll say it at once. Because the perspective is not of the entire Organization, but of a single man or woman who runs their company in a timorous way: They play not to lose instead of playing to win. That's right, how it is even if it sounds strange.
“If you want to find oil, you will have to drill wells. If you want your Organization to grow you will have to win the hearts of its people. ”
You have to realize that to get ahead, you have to do what needs to be done, you have to dedicate yourself to building regardless of whether it is raining, whether it is sunny, or whether you are under threat from your competitors. Remember. Whoever rehearses, more triumphs!
Learn to experiment without fear if you want to get stronger, test the potential of your collaborators. The entire organization has to become an inexhaustible source of ideas and contributions that require you to support them so that they can become a reality. So do not blame anyone, do not expect anything, but do something, because otherwise you will not reach a safe harbor.
I have said in several of my presentations that it is better to dedicate to carry out strategies of commitment than to make strategies to correct what is wrong. Learn that this paradigm needs to be changed. I've learned that many managers stop moving because they focus and review over and over again the things that went wrong, instead of looking for things that go right and building on them. And while this mental model does not change, your organization will not go at the speed that the market and its clients demand and soon, sooner rather than later you will be off the stage. If you do not believe me, see how in the absence of Steve Jobs the Creative capacity that characterized APPLE has undergone changes that have given Samsung the opportunity to obtain a clear competitive advantage in current SmartPhones. What's going on?.
You can't afford to slow down and change the organization because your competitors are on the prowl and will pass you by when you least expect it. These are times to accelerate and test the capabilities and skills of the entire available workforce.
Your obligation is to provide tools and support at all levels to ensure that inspiration, motivation for change and innovation emerge as differentiating elements vs. your competitors and that these are the basis of your Company's continuous learning.
And when you decide to change, do it big and in one fell swoop. Forget the phrases we learned in college about planned change. That no longer exists. Change happens day by day and all that is required is that you really love to change and forget to stay tied to your past successes. Understand that our clients are already part of that public that always expects news, product guarantees, competitive prices and great service.
In our country, for example, an aeronautical company that boasted for years of being the most punctual in the world (and I don't need to say the name) is now an arrogant company that has a captive audience absolutely unsatisfied by the absence of its most important competitor. for many years (Mexicana de Aviación). What's wrong? They have added one more row to their planes to fit more passengers, but they did not think they detracted from the comfort of their customers. This and other situations have meant that Interjet, a line with less presence, is gaining ground in the aspect of comfort, attention and service for users and, little by little, it is acquiring land that it previously did not have in terms of market share.
If you do not live for your clients, wait for the worst scenario for your Company at some point, because they will take care of lowering you from the niche where you are.
Sooner or later your clients will give you or withdraw your support, depending on your actions!
I really like the thought of alcoholics anonymous when they affirm that: It takes just an instant to stop drinking, and of course, a lifetime of effort to stay sober. So it is in the business field. Consistency is vital to stay in the preference of customers, but consistency is not always doing the same thing, but changing day by day, every minute at any time. These are times to let the potential of our people finally be released and let them take responsibility for decision-making that allows for innovation and creativity.
I see companies that are doing an excellent job in this matter. They are trusting the potential of their people to produce changes and improvements in the processes that produce great savings and improvements for their clients. Caterpillar is a clear example of this that I am affirming. It is a company that bases its success on permanent change and has managed to empower all levels to produce efficiency and effectiveness in its operating processes. They are an example of business focused on their clients.
If you want to get oil, go digging. If you want to achieve success in a permanent way, win the hearts of your people, trust them fully and give them the opportunity to prove how great their abilities and capacities are to operate within their responsibility.
If you do not take advantage of the moment of crisis to emerge stronger, then you will not learn from it and, as a consequence, you will not have taken firm steps to face a future that is otherwise uncertain in terms of market and globalization.
The greatness of your company is in the greatness of its people, but it is necessary to unleash all this leadership strength in order to serve your clients at the highest level, only in this way can you aspire to conquer their preference and achieve the perceived value more tall vs its competitors.
These are moments of differentiation from others, with moments for winners, for high-flying people and not for timidity, I insist.
Decide to strengthen the leadership of your people before others, as this will give you a sustainable competitive advantage. This will guarantee success for you and your company.
As always, at your service.
Passion for what you do!
I cannot conceive of any organizational process without enough passion to give customers what no one gives.
In this sense, I will do whatever it takes to make you understand that this passion springs from your people, of course, if you are a good leader.
