For a long time we have been living in a new era of change, basically driven by new technologies and by the globalization that, to a large extent, derives from it. The fact that the level of competitiveness is increasing or that consumers are more educated and have more power, means that organizations have to adapt to changes in the environment at an almost frantic pace without losing an iota of their effectiveness and positioning.
And it is in this context where it becomes evident that the old forms of leadership are inadequate. Other ways of managing knowledge are needed to facilitate new forms of learning and create synergies (Organizational Learning (AO)), and for this it will be necessary for people to generate, contribute and exchange it.
Therefore, now more than ever, the key to success and organizational excellence is focused on people and their management. Companies realize that, beyond technologies and processes, it is the knowledge and knowledge of their increasingly prepared collaborators that bring added value to the organization.
Therefore, it is essential to know how to manage the knowledge and human capital of organizations (knowledge management (KM), management by values (DpV), empowerment, coaching and emotional intelligence (IE) - Bolívar, Cris. “How to develop emotional intelligence in companies: EI workshops. ”) because we need each person in the organization, regardless of their level, to commit and involve themselves in the objectives of the organization.
And finally, it is also necessary that all this can be measured by the organization, even when the collaborator is no longer there. We must measure this contribution (intellectual capital), beyond structural capital, in order to value the organization in a fair and real way, taking into account all its potential and know-how.
Thus, evolution involves finding more effective measurement systems, but above all, implementing systems that convey information and generating new ways of understanding the company and the professional role that facilitates this exchange of knowledge.
Finally, more and more, the value of the person in the organization is recovered. In an increasingly technological society, the need is created to make it more human as well (Bolívar, Cris. "Company, person and society: Towards a new model from Emotional Intelligence").
As Edvinsson and Malone say: "The challenge is to" capture humanity ".
