Day-to-day medium-sized companies face various problems such as: poor business management, lack of staff training, high competition and others, resulting in a competitive disadvantage in the company.
When companies are run inefficiently, they do not have the capacity to compete with each other, making it a necessity that every company be at the forefront of new ways of managing, in order to seek better results and better quality options for it.
Medium-sized companies are immersed in this situation, which are being affected by the changes generated by globalization, in addition to this a traditional administration, which is why it is necessary to apply new administration techniques, such as Coaching.
Proposals of ideas are presented on how to correct the problem in the lack of improvement processes in organizations with human relations, with the aim of achieving greater competitiveness and results.
The development of the proposals is formed by the objectives that are intended to be achieved by applying these techniques, then the importance of the proposal is mentioned.
1.- Problem situation
One of the biggest problems found in Tuxtla Gutiérrez's medium-sized commercial companies lies in human resources, since a technique is needed to train and guide personnel to improve their performance. At present it has not been possible to give the importance that human capital requires; The companies have bosses who order and assert their authority, but lack leadership to guide their employees, advising them towards job and professional growth. Therefore, the application of a business leadership program such as "Coaching" is proposed.
2.- Approach to the problem
The aim of achieving greater effectiveness in the human capital of the medium-sized commercial companies in Tuxtla Gutiérrez, leads us to propose a training program that contributes to improving teamwork, relationships between coworkers and motivating the performance of both.
In general, the benefits of Coaching for both leaders and employees consist of a series of positive changes that increase the effectiveness of human capital.
Coaching allows the development of skills, leadership styles, and forms of managerial behaviors, making use of its main factor, which is employee motivation based on job performance in order to face the competition that is currently experienced, in In this sense, Coaching as Training offers a business leadership structure establishing the necessary tools to evaluate results and reach new horizons of development, in individual, group and professional growth within the organization.
To maintain the degree of commitment and effort, companies must foster positive and assertive work climates that enable them to adequately value the cooperation of their members, establishing strategies that allow them to have a sufficiently efficient and effective workforce that will lead to achievement. of the objectives and goals of the companies, and at the same time manage to satisfy the aspirations of its members.
The development in the company implies planning, structuring, education, and training to provide knowledge, skills, abilities and commitment of its collaborators using them creatively as tools to provide power.
Developing human potential involves not only thinking in terms of increasing the quantity and quality of smart capital or human resources. The true human development is that which is also aimed at achieving and defending equity, generating employment, protecting the environment, increasing the level of education, health and standard of living of people, thinking not only about the present but also about the generations future.
