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Coaching and empowerment as business development tools

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Anonim

No matter what field of work you are in, the principles of coaching remain the same.

In that sense, Business Coaching is very similar to sports training. In sports, a coach pushes an athlete for optimal performance, provides support when exhausted, and teaches the athlete to execute plays that her competition does not anticipate.

A sports coach will make you run more laps and make you work harder than you would on your own, even when you don't feel like it. A sports coach will tell you what it is and they will listen.

Fortunately, a business coach does many of the same things, but in a way that focuses on creating a successful business.

The role of a business coach is to train business owners through guidance, support, responsibility and encouragement.

Business coaching helps small and medium business owners with their sales, marketing, management, team building and more. Most importantly, like a sports coach, your business coach will make you focus on the game.

How business coaching enables your business to reach the next level

People often decide to start their own small business because they have discovered an area niche in which they have experience or that gives them particular joy, and they want the flexibility of not having to work every day.

Unfortunately, for most small business owners, something else happens when they start their business. They work harder to keep the business afloat, have less time with friends and family, and begin to hate their job or business, making them regret starting first.

He wants this to stop, but it is not easy to overcome all those challenges. However, with some small business coaching, it is possible. It is possible to overcome the challenges of any owner faster with the experience, advice and strategies implemented during a coaching session of a business coach.

Business owners who are struggling with the above may find answers to these challenges and others they may be dealing with. Coaching helps owners overcome any challenge with personalized instruction and goal setting. With a small business coaching session, a business coach can help an owner become responsible and really take "Action," and start running the small business they have always dreamed of having.

Small business coaching can take a business to the next level by:

-Get the answers you need

-Reach your business goals faster

-Achieve the results you want, and gradually achieve even better results

-Start working, not in your small business

Owning a small or medium business does not mean you have to go it alone. A coach provides the experience to help you navigate safely.

Why is business coaching said to be dead?

With more business coaches than ever, here is how those selling their knowledge economy experience can differentiate themselves.

Even if you are a small business owner, you probably know at least one business coach. It can even be one. It is a field that has been exploited in recent years. For small business owners, having someone to bounce their ideas can be a truly valuable thing. That said, the main reason that many business coaches have appeared during the last half of the decade or so is that it's easy to set up a store.

With the ubiquity of the Internet, all a business coach needs to get started is a website. The overhead is extremely low. What's more, there are no actual certifications required. In short, a coach becomes a coach by getting up and announcing himself as a coach. The downside to this dynamic is that the most competent business coaches group together with everyone else.

It was not always so. The earliest business coaches were almost uniformly qualified individuals: successful entrepreneurs, business owners, and philosophers of modern times, mainly because they barely existed. Dan Sullivan, founder of the twenty-five-year-old billionaire Strategic Coach, says that when he went into business most people thought they were a bus company.

So what does a qualified expert in the information economy do?

The answer is the same as in the business world: Specialize.

For example, New York-based AcceleratingCFO, a company founded by two former Fortune 500 executives, believed they could impart their strategic knowledge to entrepreneurs who needed it most. However, instead of advertising as one of the many business coaching operations, they introduce themselves as CFO consultants (experts in using the quantitative aspects of an organization to make qualitatively strong business decisions).

Or John Palumbo, the founder of Big Heads Network. A successful entrepreneur many times, teaches organizations to combine unrelated concepts to form innovative solutions. Despite the advice and advice it offers, the word train never once crosses your lips or your website.

The experience market is as strong as it ever has been and can provide a great opportunity for smart entrepreneurs. Getting specific information about the exact value it offers and then crafting your messaging around that specificity is what every aspiring business coach has to do to thrive in the second decade of the 21st century and beyond.

Empowerment

Empowerment is the process of improving the ability of individuals or groups to make decisions and transform those choices into desired actions and results. In this process are the actions that, at the same time, build individual and collective assets and improve the efficiency and equity of the organizational and institutional context that governs the use of these assets.

The World Bank 2002 Empowerment Manual set out to bring together empowerment thinking and practice as a first step in developing a better understanding of this component of the Bank's work. Empowerment was identified as “the expansion of the assets and capacities of poor people to participate in, negotiate with, influence, control and maintain responsible institutions that affect their lives. Building on this, as the Bank and its partners have continued to develop and apply an empowerment framework to their work, and to learn from this experience, both ideas and definitions have evolved. This has brought with it a definition rooted both in the long academic discourse on power, as well as one verified and confirmed through the experience applied in various countries:Empowerment is the process of increasing the assets and capacities of individuals or groups to make purposeful decisions and transform those choices into desired actions and results.

Qualified persons have freedom of choice and action. This in turn enables them to better influence the course of their lives and the decisions that affect them.

However, perceptions of autonomy vary according to a person's time, culture and walks of life: in India, a low-caste woman feels empowered when she receives an impartial audience at a public gathering of men and women. women from different social groups and economic groups; In Brazil, in Porto Allegre, citizens (both men and women) feel empowered if they can participate in decisions about budget allocations; In Ethiopia, citizens and civil society groups feel empowered by consultations conducted during the preparation of the poverty reduction support program; In the United States, immigrant workers feel empowered through unionization,This has enabled them to negotiate working conditions with employers, and in the UK, a battered woman feels empowered when she is freed from the threat of violence and becomes able to make decisions about her own life.

In essence, empowerment speaks of a change determined by oneself. It involves bringing together the supply and demand aspects of development, changing the environment in which poor people live and helping them build and capitalize on their own attributes. Empowerment is a cross-cutting issue. From education and healthcare to governance and economic policy, activities that seek to empower people are expected to increase development opportunities, improve development outcomes and improve people's quality of life.

Four Practice Areas

There are thousands of examples of empowerment strategies that have been initiated by people themselves and by governments, civil society, and the private sector. Although there is no single institutional model for empowerment, experience shows that some elements are almost always present when empowerment efforts are successful. The four key elements of empowerment that must underpin it are: -Access to information

  • Inclusion and participation Responsibility Organizational capacity

Although these four elements are discussed separately, they are closely intertwined and act in synergy. Therefore, although access to information is timely, citizens in general cannot act because there are no institutional mechanisms that demand accountability or because the costs of individual action may be too high. Similarly, experience shows that some people do not participate in activities when they know that their participation will not make any difference with what is offered or the decisions made because there are no mechanisms to hold those who offer something accountable. Empowerment approaches can be applied in a wide range of jobs.

Bibliography

Blanchard, K., Randolph, A., & Carlos, JP (2000). The 3 keys to empowerment: how to empower people to release their capacity and make them give their best. Ediciones Granica SA

Payeras Serra, J. (2010). Coaching and leadership: For managers interested in increasing their results. Díaz de Santos editions.

Roman, JD, & Ferrandez, M. (2008). Leadership and coaching. LibrosEnRed.

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Coaching and empowerment as business development tools