New Approaches:
Globalization: Made the world small. New markets. Changes in consumer mentality. Subsistence production. Changes in demand. Production for the generation of wealth and surpluses. Difference physical product vs. service. Organic agriculture: healthy health service
comercializadora-fruver-agronegocio-productiveReflection:
The green revolution: System 1. Productionist
The new approach: System 2. Business: Agribusiness with an: Integrated approach
- Oriented to the consumer (customer) Customer satisfaction Productive chains (Link of the chain) Competitiveness (Cost Efficiency)
Presentation objectives
- Publicize the organization of a medium-sized fruit and vegetable company ("FRUVER") Motivate the audience to think of a new business not for the sale of a product, but a service, called: Health
General "FRUVER"
Types of businesses:
- FRUVER's internal processor FRUVER's external processor Agribusiness = Concession THE FRUVER COMPANY: o Characteristics o Own and private organization o Management under its responsibility o Executes the processes from the purchase to the sale of the service
FOUND
o It is contractual in term
Organization by processes
- Organizational structure Board of partners Fiscal auditor
General management
- Administration, Production, Marketing, Sales
Organizational structure
Company or Agribusiness Name
Administration
The Administration area is the systematic and timely support for all the operations of the company
Personal
Budget Accounting
Payroll-welfare-kardex-training-meetings-wages and benefits-employee funds-industrial safety transporters
Records-financial reports-special reports-projections-inventories
Treasury
Records-purchase invoices-sales invoices-payments-portfolio
General services
Cleaning-maintenance-conservation of areas
Warehouse
- Materials and supplies-endowment
Marketing: The word marketing comes from the English word market, which represents a group of sellers and buyers willing to exchange goods and / or services for something of value.
The universal functions of marketing are: buying, selling, transporting, storing, standardizing and classifying, financing, taking risks, and obtaining market information.
More about Marketing
The functions
The exchange usually involves buying and selling. The purchasing function means searching for and evaluating quality goods and services. The sale function requires promoting the product
The transport function refers to moving
The storage function involves storing the products according to size and quality
Standardize and classify include ordering products according to size and quality
The financing provides the cash and credit necessary to operate. (Produce, sell, buy, store…)
Risk taking involves enduring the uncertainties that are part of marketing
Who performs the functions of marketing
Producers, consumers and marketing specialists
Facilitators are often in a position to carry out marketing functions. Features can be scrolled and shared
Sales
Sales are vital, not only today but throughout economic history and in the future, due to a simple question: if there are no sales, there are no profits, there are no returns for the investor, there is no salary or employment, that is to say, there is nothing. Every company, for profit, lives on what it sells, be it a multinational or a small producer.
- -Market research-Sales plans-Research of majority market prices-Price lists -Family basket-Sales conflicts vs. Purchases and production-: quality-inventories -Types of customers-Fixed points of sale-Sales force-Direct sales in plant
-Returns and uses
The processing of the FRUVER is linked to the perishability of the product and to you as an employee or entrepreneur: if the product perishes, and you will do it with the Transport: Safety and integrity of the FRUVER
- -Reception and preparation of orders and logistics -Recall of products ((Dry and wet warehouses, sequential priority)) - Weighing of products-Simultaneous invoicing-Location in area according to clients (Sheets)
Office
- -Verification of orders-Counting of baskets or packaging-Vehicle loading-Counting of baskets per vehicle-Departure of vehicles and organization of warehouses-Controls: Closed vehicles, route, schedule, departure and arrival verification-Return of vehicles- Delivery of returns and new orders-Vehicle washing
QUALITY. Concepts:
- Inspection to the product Total quality, to the company
- Customer satisfaction Continuous improvement Everyone's commitment Process management
OPINION: The quality is not in the product (object) it is inside people because you are the one who selects between the optimal and the worst
BIBLIOGRAPHIC RECOGNITIONS
- Marketing: Systems and Organizations - Monografía.com www.monografías.com / trabajo / comercializa / comercializa.shtml - 4 Mar 2005Instrument to promote the commercialization of agricultural production for the benefit of rural producers. Organ www.infoaserca.gob.mx/rtherManual For the Preparation and Sale of Fruits and Vegetables From the field to the market ”FAO Agriculture Department Andrés F. López Camelo Ph.D. INTA EEA Balcarce Balcarce, Argentina
