The Rating is vitally important to know where to place our ads, so programs that do not favor them, will have to rethink their strategies in every way.
Rating, life or death of television productions
In Europe, the broadcast of the "Big Brother" contest in its final chapter had one of the largest audiences of all time on the old continent; In the US, the football final or Super Bowl grabs the attention of all Americans on the last Sunday of January of each year, and right there, the last episode of the "Survivor" contest was watched by more than 40 million viewers; Finally, the Who Wants to Be a Millionaire contest? It is successful in telehearing worldwide. How was it done to determine these results? The answer is: through the Rating.
WHAT IS RATING
In a simple way, the Rating can be defined as the percentage of devices tuned to a channel or station at any given time, compared to the total number of devices in a given area.
It is for this reason that you hear that the fashion novel had 45 Rating points last weekend (that is, that of every 100 televisions, 45 were tuning in to the program), or that the football game on Sunday had 29 points of Rating (that is, of all the existing televisions in the area where the study was done, 29% were tuning in to the meeting).
RATING UTILITIES
The Rating, in most cases, serves to determine which are the highest quality programs. In this way, those productions that have low levels can establish what is going wrong (story, schedule, theme, etc.) and make the relevant changes.
But, sometimes many good productions do not have a good Rating, this because the schedule does not favor or because the subject is so striking, it is not for the vast majority of viewers.
Likewise, the Rating levels are different at certain times of the day, for example, 12 points in the morning are excellent since the number of televisions turned on at that time is not much, but if, on the contrary, a program has the same amount at night on a triple A schedule (from 7 to 10 at night), means that you are at a great disadvantage compared to your competitors.
ADVANTAGES OF RATING
A production with an excellent Rating can be favored in several aspects. Economically, for example, since you will be able to charge more for your advertising pattern and many companies will want to promote their products since a large number of the public will see your commercials and will be interested in them and what they promote, causing sales of their products to increase..
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Companies that want to promote their products can evaluate which productions have an excellent Rating and thus develop an advertising strategy that will pay dividends to the company.
Another benefit is for the same producers who will be identified as high quality and will be able to internationalize their product, as well as the actors who participate in a program, who will get more contributions and can ensure a good economic dividend in future productions in which they participate..
Importance
- If the rating is not known, advertising campaigns in large media have no basis for development. Without rating there is no advertising and without advertising there is no programming.
Programs that are not favored by the Rating, will have to rethink their strategies in every way, making the competition better, benefiting the regular viewers who do not miss a tear of the heroine of their favorite soap opera or a goal from their team loved.
