Each of us has a link with our past that helps us feel belonging day by day, we often follow unconscious patterns, so marketers focus on knowing themselves in order to understand consumers through psychosexual aspects. Freud's.
There are 5 stages that throughout our first years of life determine us as people through certain circumstances that we face daily unconsciously.
The first stage called "Oral" is one where people receive enough information in such a way that marketers create an impact on the consumer that satisfies him as a person and at the same time his basic needs. Every day we are in contact with a wide variety of messages that we may not consciously get, but our unconscious, which Freud says is three-quarters of the mind, is in charge of interpreting it and influencing the daily life of the person. person, commercials like Knorr Switzerland, Mc Donalds, Governmentals among others are those that influence our behavior, since the main function of this stage is to create fear and at the same time give a shelter or security.
The second stage called "Anal" is one that consists of retaining and expelling information, but without feeling empty, within this stage aspects such as cleaning, changes, control and security are handled.
Have you ever thought about how sometimes we want to go back to our childhood, feel that security and carefree as we did when we were children? That is why some commercials are in charge of selling you that idea, so that with the help of the unconscious you remember the good times and you are persuaded to acquire a product.
The third stage is what we know as the "Oedipus Complex", at this point there is an imaginary triangle between the people around you and yourself, as marketers we consider this stage as one of the most important since it is easier to appeal to the unconscious by means of phallic images, it is where the person is castrated and wants to have a guide, it is where we enter with shocking advertising, which gives consumers a sense of belonging in society.
There are movies, advertisements, advertising and stories that bombard us in everyday life with these types of messages, in which we are presented with a separation or rupture, a symbolic castration, the power of love over hate and mainly phallic messages that make it engrave in our minds and in this way a direct experience is generated either with the product or service.
To explain ourselves a little better, we are exposed to this stage watching movies like Star Wars, Toy Story, Lord of the Rings; books such as Juanito and the Habichuelas Mágicas; ads or commercials such as those of Nike presenting a gender equality or others that can generate stress.
To complement these 3 stages presented there is the “Latent” stage that complements the mental functions to make way for the last “Genital” stage that occurs when the person already sees himself as a complete human being and can see the other person as such.
Many times we ask ourselves what have been the factors that have shaped the personality that we have today, that is why we decided to present a brief explanation of Freud's psychosexual stages, with a dual purpose, allowing the person to know himself as such and Let us know you so we can use the best strategies to meet your needs.
