Increasing the number of customers is something you should be constantly focused on so that your company has high returns every month. It is useless to blame the crisis or external factors, that will not help you win customers.
What will help you is a constant and well-focused job, in which you should not stop even at the time when things are going well. This work should be focused on increasing your contact list of potential clients and automating this process as much as possible.
I will show you in this article some guidelines so that you can increase your clientele
Make strategic alliances
Strategic alliances will bring you more clients, or even something better, will make you earn money without working, a dream. I still see many businesswomen afraid of competition, and especially when it is from their same niche.
On the other hand, my market niche is the one I look for the most to make my strategic alliances, for two simple reasons:
1) It contains a whole database of a bunch of potential clients for me.
2) They are a lot of more products and services to offer my clients without having to work them but earning money for it, and for the latter type there is no limit, since you can earn much more money than with your own work.
Constant exposure
Every day there are more companies that as soon as they begin to see customer movement, neglect their advertising and learning new marketing strategies. All exposure is low, so you should spend time every day on your promotion. If you can even automate this process as much as possible.
Do not reject any opportunity for interviews, free talks and activities that even if they take your time and it seems that it is free work, but they are essential so that more and more people know you.
On the internet you have the great tool to be in constant exposure and reach the maximum number of people in a very short time and best of all with very little or no investment.
Free workshops and gifts
Free workshops or conferences are a very effective way to make yourself known to your potential audience, to increase your contact list and even to make sales. Always remember to offer an interesting discount to buy at the time of the free workshop, the conversion rate is usually the highest.
Of course, giving gifts in exchange for contact information also works, since creating clients is important to make frequent contacts. Although the workshops are much more effective, but you can also use free valuable information to attract more contacts and get sales.
Constantly work to grow your contact list
The effective way to grow your customers is to grow your potential customer contact list the way I explained before: free workshops, free valuable information. Stop chasing customers, just get interested contacts to whom you will send your free valuable information and promotions.
The more people you have in your contact list, the more sales chances you have in each promotion, because these contacts will also be people highly interested in the theme of your business, since no one points to a list, no matter how free it is, if it is going to receive information that does not interest you.
Try to automate the processes of increasing the contact list as much as possible, it is very easy and allows you to dedicate yourself to what is important. It also automates as much as you can dealing with customers and sales, so having more customers does not mean more work.
Follow these strategies on a daily basis and your clientele will increase to infinity.
