Your profitable niche: what you should and what you should NOT do to find it
Is your niche profitable? If you are not generating regular income from the web, it is very likely that you will have to re-evaluate the niche that you chose. Many businesswomen on the web leave large amounts of money on the table for not specifying their niche exactly. Discover the 3 components of a lucrative niche and what you must do to choose it well.
One of the biggest mistakes that businesswomen who do online business make is that they don't specify their niche exactly.
There is a lot of confusion at this level, because women, due to their feminine essence, are supportive and hate to exclude others from their circle of influence. With the best of intentions, she wants to extend her help to as many people as possible and does not realize that, by opening the doors wide so that anyone can benefit from her services, she closes the doors to the people whose lives she can truly transform.
The reason is very simple:
Although it seems illogical, you will not have more clients for allowing a greater diversity of clients, but you will even lose those who are your ideal clients, because they cannot recognize you as the ideal person who stands out as the only one who really dominates the problem they need to fix.
By not specializing, you will not only have enormous difficulties to position yourself in your market, but you will also go unnoticed when you come face to face with the ideal client who would value you, follow you faithfully and invest in you without thinking twice.
The consequence is obvious: fewer clients, less income and less professional satisfaction.
Therefore, I am very nice with my students when it comes to helping them define their niche. Therein lies 80% of the success of a business.
What exactly are the key components that determine a specific niche to be successful?
A niche is made up of 3 parts:
1. The people you serve.
How to choose them: The people you choose to serve through your online business must not only have the purchasing power to be able to invest in you, but they must also demonstrate that they have a habit of regularly investing in services similar to yours.
How NOT to choose them: Do not choose your customers according to the profile of people who give you “Likes” on Facebook and who download all your free gifts. You will feel very comfortable with them, but they will not necessarily buy your services and products.
2. The important problem that you help them solve.
How to define it: you must go to the world of your client, open your eyes, perceive their problems, pains and needs, and then see how you can help them solve them.
How NOT to define it: invite a lot of potential customers to your world, show them the wonderful tools you offer and hope they buy them from you. (You'll be amazed at how many times this mistake is made! Don't do it!)
3. Your step system.
How to help your client: Use a step system that is tested and repeatable and that is designed to take your client from the problem he has to the solution he is looking for in a guaranteed way.
How NOT to help your client: deliver your knowledge in a random and intuitive way. Your clients will not achieve consistent results and you will always be a professional who sells services instead of becoming a trainer who helps thousands.
In short, your niche is not simply "what you do." You are not simply an auto mechanic who fixes any vehicle. You are a mechanic of the Mercedes brand.
And guess what?
People who own a Mercedes are going to choose you, –and they are going to be willing to pay you much more for your services than a general mechanic.
That is the great power of a specific well-defined niche!
