The article proposes simple strategies to take advantage of free web resources to position and make e-commerce pages effective.
Selling on the internet always seemed like an activity out of reach for many. Today it is a reality that electronic commerce is emerging at an unstoppable speed. In Mexico there are about forty-five million internet users, some of whom have more than two computers and, additionally, they also have other devices with an internet connection.
In the middle of the past decade, e-commerce was barely taking shape. In most cases, having an internet business represented large amounts of capital and a complicated series of specialized knowledge.
The visionaries went ahead and began to develop more practical and economical methods, which in essence managed to reach a large segment of the target population.
More and more users of the network trust electronic commerce, so much so that in the first half of 2009 total operations of electronic commerce tripled, according to data from the Mexican Internet Association (AMIPCI).
But given the ease, great competition arises, currently millions of electronic businesses are available on the web.
How can you achieve a successful online business?
Well, as in all winning businesses, the answer is not found compared to the "cake recipe", it must be explored, known and above all innovated.
Here are 8 infallible resources that the great ones have used:
Total quality and avant-garde
1. When Mercado Libre, the most important sales community in Latin America, was barely a project, there were giant companies in the market such as E-Bay, a site for auctions and massive online commerce.
The creators of the Mercado Libre concept, made an effort to design a site designed for the buyer and the convenience that it represents to obtain a product that is available to everyone, thus competing with each other all the merchants that distinguished themselves from the rest for their reliability, serious treatment and professionalism. Today Mercado Libre is a multi-million dollar business, managed by a few computer engineers whose strategy is based on the total quality of the processes. They have already achieved ISO 9001 Certification and are shaping up to be the most important electronic company in America.
Residual business and positioning
2. An unstoppable strategy in electronic commerce is the free publication of products and services, based on positioning and residual advertising, that is, 90% of advertising is free and 10% have preferences over others with a value huge addition. The secret here is quantity, the greater the benefits offered, the greater the demand and expectation for a privileged position. Thus 10% of the lucky ones will have much greater earnings for a significant fee but that together will give them large amounts of money. We have great examples of this strategy with Buscapé.com, QuéBarato.com and Segundamano.com.mx.
Taking advantage of social networks
3. One of the most effective online tools in terms of updating and positioning the web is social networks or Social Media, a powerful and free resource through which contacts are triggered and customers are loyalty. Overwhelming examples are YouTube, the world's largest video community. Videos of any topic can be hosted on that site and are excellent engines for the world's major search engines such as Google, Yahoo, Altavista and My Web Search, among others.
In the second and third plane, we find Face Book and Hi5, two high-impact social networks, whose users in the world exceed 30 billion. This is a powerful resource for linking resources and exchanging information and updates.
The last resource I will talk about in this segment is Twitter, a social network in which the main advantage is the "monitoring" of interesting people, channels or networks. In a reciprocating tweet ("toc tocs"), the user exchanges information in real time and makes direct promotion of their social media or their particular activities through the window "What am I doing now?".
Other awesome resources worth mentioning are: Image Shak, World TV.Com, Knowledge and Direction, and Metro Flog, to name a few.
Simple online payment methods
4. Take advantage of technological simplification to implement automatic forms of collection and payment in e-commerce sites, is an overwhelming advantage. World-class companies such as Secure Chek, Pay Pal, and Dinero Mail provide the immediate ease of linking a bank account as a means of depositing online payments. Credit cards, installment payments without interest or with a low commission, electronic transfers in real time and the ease of going to shopping centers to make payments for an electronic service, are just some of the ways that have given credibility and unimaginable strength to internet sales. Don't miss out on these tools and find out how easy it is to get a resource like these.
Direct internet marketing
5. We are far from accepting loads of meaningless advertising as consumers, that is why internet marketing has been personalized to the maximum, achieving impacts never imagined before. Some implacable resources are: E mail marketing or segmented sending of emails, electronic newsletters to retain customers (which are also automatic) and finally, advertising through specialized directories, in which the customer will be looking directly for your product or service without the need to break your head with complicated consultations. Some specialized directories of great importance in Mexico are: emagister.com.mx, restaurantsdemexico.com and korsus.com.mx
More sometimes it is better
6. Wholesale has become a constant necessity, in a modern and changing society in which the consumer seeks innovation, quality and highly competitive prices. Large alliances with Chinese or foreign suppliers are revolutionizing the world of electronic intermediation.
Powerful words
7. Offering a lot of products without rhyme or reason is not the same as mountains of abundance and endless benefits. Quality is still an inescapable requirement in internet sales, however, the final touch is the proper promotion through words that alone sell. Always powerful words are: "Free advertising", "against obesity", "Free", "Earn thousands", "millions", "true financial freedom", "business" and "for life". Discover what are the words that will empower your business and give it an unimaginable boost.
Vision and Leadership
8. When we talk about a great internet business plan, we should never forget the human factor. For this last point I want to talk to you particularly about the company Sitesirve.com "Let's do business", which promises to be an innovative and 100 percent successful business. A few months ago, a great Mexican visionary, friend and personal partner, Alfonso Javier, along with his wife Verónica Iniesta, invited me to set my sights on a little exploited business niche; wholesale merchandise marketing, but with the added value for the seller, which is that the electronic company not only hosts its products on a website, but also markets them for them in exchange for quality and highly competitive products.
At first, the idea seemed disjointed and lacking in meaning, however, those of us who make up the company are driven by values and a common goal, which is proactivity, which is why we brought together a great team, the co-founders of the concept, Julieta Román Jaimes, Berta Govela, Graciela Jaimes de la Luz, Alfonso Javier González and Verónica Iniesta Ortega, whose experience and entrepreneurship have given meaning to our work.
Today, the company is acquiring the necessary resources to air next October. When a vision is shared, and leadership exists, great results are achieved.
Remember that large companies or projects resulted from a well-worked and above all shared idea. Because there is a small gap between the virtual world and that of real people. That difference is called: Leadership.
