"If we don't know our client, we will lose him to other commercial strategies and aggressive competitors."
Profitable or not, each business is faced with buyers demanding a particular style of marketing that detects their needs and offers various options with high expectations for a product or service.
Currently, in shopping malls it is observed that buyers attend to have fun while making some purchases they expect to be received with kindness and good treatment, they arrive with the illusion of acquiring the best product or service and find it, they leave with the firm desire to repeat that encounter again.
Sometimes it is thought that some businesses have more customers than others due to the fact that they are established in a better place. Franchises have the belief that part of the success is due to location, location, location. If this was the panacea of business, today it could be said that it really is where the customers are, since there are places where many people pass by, but sometimes these roads do not allow ease of access or it is simply said that "they are in a bad place. "
If we do not know the client, we lose him against other commercial strategies and aggressive competitors. Until now, one fact is evident: where a new shopping center appears with all its different styles of doing business, including franchises, other businesses die at a young or mature age. What matters the age, the consequence is more painful! Currently more and more manufacturers or businesses are adjusting to the needs of their customers and aspire to other markets as a way of expansion. How to gain clients to increase sales? It is a constant concern of entrepreneurs of all levels and business lines; However, the way to achieve this objective presents conditions that must be met: creativity, innovation and good service, among other qualities.
The franchise represents a growth alternative for a business that has been successfully managed; This business system is growing in almost all economic sectors around the world. Franchises have methods to overcome economic obstacles independently and offer benefits to those who operate them. What is sometimes ignored is that, before converting a franchise business, you must have a recognized brand and consumer identification when preferring those products for their quality and that is covering a large segment of the market, that is the part that concerns the offer that the business makes, in addition, it is all the knowledge of the creator or inventor of that product or service backed by the formulas that gave rise to such a precious brand that sometimes,worth more than all franchised units.
The franchises of the most famous brand that you can remember are found anywhere in the world, they are all the same but sometimes the attractiveness can be lost due to the lack of news that is attractive to the consumer in other markets. The change does not consist in modifying the image in its entirety, but in giving "the magic touch" with something different that creates loyalty in the client so that it motivates him to repeat the purchase.
There are so many businesses so diversified that today, a person can have breakfast in one place and have lunch or dinner in different ones. This is because the consumer has so many options that he can choose a different one every day of the year and this does not offer loyalty to a business.
It is, therefore, the moment to demystify the franchise, since this is nothing more than the permanent search for innovative success formulas and differentiated strategies that add value around a common image that promotes marketing.
The permanence of a franchise in an expanding market is characterized by a permanent expansion of supply and sustained growth in demand, which means that a constant flow of new franchises is expected.
The increase in franchises of a certain brand facilitates the economy of scale, which improves investment in marketing, promotes the research of new products and new technologies to adapt to the diverse tastes and preferences of customers.
Not all businesses manage to be franchised due to the full dedication and high entrepreneurial capacity that are required in terms of creativity, vision and management to develop a different concept than those offered by the market. However, traditional commerce can assimilate the franchise formulas, requesting the help of an expert or visiting those that are operating under this concept to imitate them.
A relevant reality is that this system of doing business dedicates time to the development and permanent research of unsuspected formulas that are capable of selling known products or services that, sometimes, the consumer acquires without knowing that this business is a franchise but identifies it by its novel and innovative form. It is undeniable that a growing franchise allows itself the ease of obtaining better purchases in supplies, which facilitates having more investment in advertising of its brand, constantly improving processes and creating new strategies in changing markets.
Conclusion, the franchise is one of the main engines in the revitalization and innovation of the business, it provides value and differentiation, but the most important thing is that the franchise meets the client and the perception it has of that brand. In all countries and in ours it is a fact that this is happening and that marketing has been today and always, the main tool to have a presence in the market with unimaginable concepts that create brand loyalty.
