Curation of web content. catching information on the net

Social Networks have brought many, many comprehensive and permanent changes. Web 2.0 is an immense source of opportunities and above all of information. The information contained in the Internet multiplies uncontrollably comparable to an ocean of data of all types and formats. In this sense, the existence of content curation and information analysis is proposed.

Content curation is a new trend that has emerged within the strategies that companies have recently incorporated into their 2.0 marketing plans, to cover the needs that some Internet content search engines, such as Google, They have been imposing on them, in order to make the information provided by the websites acquire value for their content, so that users acquire the highest quality experiences while "browsing" the Internet, in their unceasing search for information..

Gradually, the diversity of the internet led to content curation being adopted as a methodology that could be applied to other fields.

Powered by curiosity, audacity, fun and convergent management of different disciplines, content curation became one of the so-called "invisible professions" (due to its lack of academic, institutional, and union recognition) that emerged with the culture of interaction. Today it is a highly sought-after and highly projected professional profile, consisting of the application of «algorithmic thinking» for the search, selection, classification, organization and orientation of content based on business, but also institutional and social objectives.

The proliferation of content has caused interactive users of social networks and the Internet to "drown" in an avalanche of "infoxication" that threatens, in many cases, to destroy the very society that created it. Contents consists of searching, finding and selecting the relevant contents and information to distribute them according to the requirements of the users. It is a strategy to add value by separating noise in the flow of information or infoxication. The purpose of content curation is to improve the assimilation capacity of information and avoid saturation due to excess information.

By filtering the contents through a systematic process, it saves time and facilitates satisfaction and covers the user's need for information. As information professionals, it is necessary to know the content curation process and advise users on the best practices for relevant data recovery, according to their needs:

Content curation process

Compilation of the most relevant information on a specific topic in the same location conceived as a "repository". Distillation or filtering of content to simplify the most important ideas to be shared. Identification of relevant and reliable trends in the information shared on the Web.Mixed curated content to create a new point of view. It is the basis of the creative process and essential for innovation. Collection of information organized chronologically to show the evolution of a particular topic and cause-effect relationships are exposed to identify patterns, generating early alerts on curated content.

2.0 Tools for Content Curation

Some tools that facilitate the content curation process are:

Buffer: Connect the social profiles in which you want to publish, selecting publication times and dates and social networks where the content will be shared. Allows you to install the extension in the browser, which allows instant sharing. Flipboard: Allows you to compile pages to access all the required information in magazine format. Select the type of information in related categories and subcategories to share them directly on social networks (Twitter and Facebook). Feedly: Add those blogs of interest and it will show the periodic publications of those blogs. You can organize the content by folders. It is a very simple and intuitive platform, as it categorizes the news and presents the content in magazine format. Pocket: It is a reader that collects articles from the web to read later.It is capable of saving videos, images, messages on Twitter and any web page, and all in reading mode to avoid distractions. Linkedin Pulse: Transforms the different sources added as news into a mosaic of selective images with each of the topics of interest. li: Automatically select the content with the keywords you select and easily create a digital publication that will be disseminated through social networks.Automatically select the content with the keywords you select and easily create a digital publication that will be disseminated through social networks.Automatically select the content with the keywords you select and easily create a digital publication that will be disseminated through social networks.

Academic Evaluation of Cured Contents

The indicators to evaluate the curated contents, according to Guallar (2013), are the following:

Authority: It is given by the person in charge of the site - it may be a person, a group of people gathered for a specific purpose, or an entity -, its prestige and the sources used. Update: It is considered as acceptable that the last update of the site does not extend beyond a few months prior to the date of consultation, although the criterion can be extended depending on the case. Navigability: The ease offered to the user to locate and move within the site. Organization: That the site is logically ordered and that each segment of information is related to the others. Selection of content:That the contents of the site express special care in the treatment and focus given to the development of a topic, topic or theory of a disciplinary field or area of knowledge. Readability: Responds to a good combination of colors, sizes and fonts, backgrounds and illustrations, which allows reading on the screen and navigate in an appropriate and attractive way. Appropriateness to the recipient: Internet users to whom the website is directed (children, teachers, families, etc.)

Currently, the term "content curator" is also used outside of marketing, being widely applied to information professionals who select educational, informational and recreational content.

The creation of content for corporate management involves searching for materials in various media and trying to select the best of what is available, according to management objectives. These resources can be analog, but also digital and, given the multiplicity of sources and places to find administrative content, it is always good to have some considerations to select and relate the most relevant to work and collaborate in high-level teams.