The decoration of stands for fairs with ideas and practical advice that really help exhibitors.
When facing the optimal design of stands, different factors must be taken into account. It cannot be lost sight of that the main purpose of a stand in which exhibition or fair is to help in the commercial strategy. Communicate reflecting the style and spirit of a company.
For this reason, it is essential in booth decoration to analyze both the purely aesthetic and psychological aspects. For this, resources as diverse as stand design and furniture, lighting, graphic design, lighting, technical equipment, audiovisual media, colors… must be used.
Ideally, to help with this complex task of designing and assembling stands, follow these ideas and tips.
Logo and graphic design
Before going into details about the furniture and decoration, start with the first, the logo or the graphic image of the company. A poster, logo, graphic display, or totem is the first visual impression a booth offers.
The visitor must be able to find the stand they are looking for as quickly as possible. In addition, the stand must stand out from the rest of the exhibition or fair. For this we must be especially careful with the size of the logos or graphic resources, and their location. They must be easily visible both from a short distance and from afar.
The use of corporate colors will help visitors find the company and consequently the stand from a great distance.
Stand decoration and Furniture
The design of the stand must guarantee an unmistakable identification of the image of the exhibiting company. The color, quality and style must be in accordance with the hallmarks and what you want to convey.
As for the furniture and decoration, it is better quality than quantity. The furniture and decoration must be impressive and create visual appeal, but without becoming a crowded small space. The visitor should feel comfortable, not intimidated by the decoration. And of course there must be a space with a fluid circulation. For this, the optimum is to create different areas and spaces:
- Exhibitors with brochures, displays or flyers for visitors. A space with a table and chairs for small meetings. Closets and storage space with a carefully designed. Screen or audiovisual projector. Having a counter with stools and a small bar is an attraction additional when giving away our customers.
Colors:
Colors in the decoration of a fair stand are very important. They affect both the aesthetic and the emotional factor. The colors along with the logo help to identify the company, both for visitors who are already customers and recognize it by them, and for newcomers who will remember it in part due to the color combination or its corporate color. When choosing colors, several aspects must be taken into account, both the socio-cultural aspects of the place where the fair or exhibition is held and the psychological aspects.
For example, red, pink and orange colors are the so-called warm colors and give the decoration a friendly and close character. But be careful, they should not be abused.
On the contrary, the so-called cold colors such as blue, green or turquoise are calming and give a feeling of stability. They are perfect for creating a feeling of professionalism and are related to technology or computer services.
illumination
We must try to differentiate between the general lighting of the stand and the one that we want to highlight in some specific element or area. The general lighting should be enough to stand out between the hallways and the fair lighting. But it is also interesting to be able to play with dark highlights and create a more intense light that places the focal point in an area of interest or an object that you want to highlight.
Audiovisual media
Audiovisual communication systems are a plus of attractiveness and effectiveness to transmit information about the company. It is the perfect resource to attract the attention of people who pass near a stand. A help to make the products known effectively to the greatest number of people.
But there are two aspects to consider:
- Audiovisual media cannot replace direct communication, but reinforce it. The volume of audiovisual equipment cannot and should not disturb conversations or meetings
