The email preview or GetInBox, is a functionality that allows you to inspect and validate your newsletters before they are sent to your contacts.
Sometimes some items are seen differently from one mailbox to another. With this extension you can preview your newsletters or newsletters and make them look perfect before sending it to your readers.
email-preview-best-messages
How to make a newsletter and how to use the email preview
To make a newsletter you need:
- A communicational objective: promotional, loyalty, brand image, etc. A list of contacts: quality and own. A professional email marketing software for sending newsletters with an intuitive editor (drag & drop system), etc.
Surely you have received many newsletters from your favorite brands, right? All of these have a subject, preheader and when clicked, a message. What characterizes each of them?
- Subject: Short and direct. Between 30-40 characters. Creative, that invites you to open the mail Preheader: It is a kind of second subject, it must also be short and complement the subject. Message: You have a communication objective, a good contact list and email marketing software, but don't you have any idea how to create a newsletter? If your answer is a resounding: Yes. Here is a structure of what a newsletter should look like, of the points you should consider when creating it.
Email Preview for Best Newsletters
Presentation (1): at the beginning of the newsletter it is important that the name of the sender appears, that the recipient quickly identify who is speaking to him.
Title (2): The title will reflect the objective of the campaign. It must be clear, simple and attractive.
Lead (3): a summary of two or three lines that expands information on the title.
Images (4) (6): these must be related to the purpose of the campaign. They must awaken the desire to purchase the product or service. They will be the only reference that the recipient of our product has.
Calls to action (5) (7): they are responsible for generating traffic to our website. They must go to the specific site that is exposed in the campaign to facilitate the sale.
CTAs are important if what we want is for users to contact us. They must be attractive, design and copy (content) must go hand in hand. Examples: I want it, I sign up, buy now, etc.
Social media buttons (8): integrating the different communication channels will increase our effectiveness. In this way we enhance our communication strategy.
Unsubscribe link (9): it is an essential detail since without it the campaign cannot be sent because its incorporation is mandatory by law. This must be visible and clearly distinguishable, must not create confusion. If the reader cannot locate the unsubscribe link in a few seconds, it is very likely that you mark your email as spam.
Email Preview and Newsletters
Email Preview and Newsletters
Your readers deserve the best. They deserve to be able to see your newsletter perfectly. The email preview will help you with this work.
Once your newsletter is ready, the next thing is to preview it with email preview. Using it will allow you to observe it in various Webmails and Mail Programs, the most important of which are: Outlook, Windows Live, Yahoo, etc.
Many email marketing tools have this functionality. If you want to know how to configure it, you can see the following article:
Inspect your mass mailing before sending it with email preview
To conclude we can say that for the effectiveness of a newsletter, we must rely on being careful both in depth and form. For the latter, the ideal is to use email preview, only then you will have the security of having a truly functional newsletter that converts.
