The difficulty of the education-entrepreneurship relationship begins with our educational models, since for a long time it was believed that learning was accumulating data in memory and teaching was based on traditional class or texts, where the protagonist was the erudite professor, owner of wisdom, guardian of the truths of the past that he deigned to transmit to his students, who assumed a passive attitude, only listening, exercising perception and memory. Knowing things was given more importance than knowing how to do things.
The conception of education was based on a teacher who, like the father of the family, taught for years in an authoritative way. Norms, commandments and prohibitions were the basis of the unilateral mechanism of socialization; authority caused order to be maintained and led to faster adaptation. The learner was to be taught and controlled by those in authority. The hierarchical system, embedded in our culture, was inherent in everything.
In the traditional school, the ability to dream is not encouraged. The classic methods are more based on obedience, on adjusting to some rules and on memorizing some data, but NOT on developing creativity, questioning what is established, much less dreaming of putting into play the potential that everyone has inside… For It is not surprising that when we are adults it costs us to start companies or be innovative. Our educational environment has not been the most suitable… But you can start dreaming now and think about the projects that we would like to do or what we would like to become.
Within this, it is very important to know that dreams can come true and that to do so you must have sufficient courage and motivation in addition to the personal concept that it can be achieved, as well as certain skills and knowledge that an entrepreneur must develop.
Mark Twain said: "A man cannot feel comfortable without his own approval." It naturally refers to the self-concept: what the entrepreneur thinks he is, conditions what he does and what he actually is in the near future. He behaves as he thinks he is… (This is also influenced by the roles he has played, social comparison, the judgments of others, experiences of successes and failures, culture and even genetic influences).
This is related to proper positive mental attitude. As Sun Tzu says, in her book the Art of War: "The victor before entering the battle has already won." And it is true. If you think you are going to lose, you lose. If you think you can win, you have a much better chance of getting it. Therefore, if the entrepreneur wants to develop his talent, the starting point must start with himself and his inner language.
And as we said, this self-concept is influenced by what others think of the entrepreneur; the so-called Pygmalion Effect, which Robert R. Merton called a self-fulfilling prophecy that people behave in such a way that they tend to confirm their wishes, fears, and fears; it is a prediction that, once made, is itself the cause of its coming true. In Goethe's words: “Treat a man as he is and will remain what he is. Treat a man as he can be and should be and will become what can and should be. "
That is, the entrepreneur will be what he is capable of dreaming and how far he can go depends on the scope of his desires; what you are able to achieve meets your expectations. His future is written and he wrote it himself with his dreams and confidence in what he can do.
Consequently, we can help entrepreneurs by giving them the support and security they require, through the Pygmalion Effect, but the confidence, security, desire, motivation and effort necessary to undertake must be developed by himself… The latter can be illustrated by the following example of the Pygmalion Effect: If someone tells you that they will tickle you, just thinking about it will make you laugh foolishly and even give you a spasm of joy… but try to tickle yourself…
Nothing replaces the importance of effort and perseverance, with enough enthusiasm to ease the fatigue of the road and taste in advance the triumph.
