Impact advertising
It represents the investment in advertising that manages to capture and transform the emotions and sensitivity of a certain market, with the final objective of being able to consolidate the effective sale of a product and / or service that adds value to the consumer, which benefits companies to through the increase of its income, client portfolio and market reach.
To do this, organizations must use different media or channels, whether traditional, such as: radio, television and print media (magazines, newspapers, among others). There are also means through the internet and 2.0 technology, which consists of providing feedback to a public or market without geographical limitations or time limits, since the information to be shared is always available. The famous social networks through their various tools (facebook, twitter, google +, instagram, linkedin, among many others), achieve a greater reach, in short, as many tools can be combined as scope and impact define the organization's strategy.
It is worth emphasizing that even when advertising represents an expense, in practice it should be seen as an investment, since, if it is properly applied, it gives the expected results, so it should be considered as a starting or starting point for each economic cycle, because it is a fundamental part of the launch of new products and / or services, new markets, promotions, among other marketing and / or sales strategies.
Promoting the advertising of high-impact products and services implies adding value to the customer, either in obtaining a certain product or in solving an unwanted situation through a service, for which a market study must be considered. delimited, to determine the daily and frequent needs of a group of users to turn them into potential customers.
Requirements
Impact advertising to be effective in the objectives that a certain organization wants to achieve, must consider the following aspects;
- Definition of a strategic plan for the marketing and / or sales process, in which objectives, strategies, goals and resources are contemplated so that they are fully executed. Budgetary availability for the marketing and / or sales process, allocation of an item for advertising adjusted to reality.Human, technical and operational availability to execute the strategies and objectives through the available techniques and tools defined in the strategic marketing and / or sales plan. Human capital must be continuously trained to be able to undertake this activity. To have specialized support and / or advice in the area, if you require this service, today there are countless companies dedicated to supporting this organizational need.Knowing the market to be covered and its competition to establish the guidelines that will make you make a difference in the quality of your products and / or services (differentiate yourself from the competition). Innovative and impact campaigns for the advertising of your products and / or high impact services, in order to capture the attention of potential customers and subsequently generate sales that will financially increase business operations. Establish impact advertising frequencies, because as we repeat it, users will be set (image, saying, slogan, video, among others), which encourages you to make the purchase or remind you of the existence of a product and / or service available to meet a certain need or demand.
Effectiveness in impact advertising
Limitations
The reality of organizations today is very unfortunately, because having this combination of key elements and being able to effectively apply impact advertising in its different stages; (planning, coordination, execution and control), are seriously limited by the situations described below;
- Lack or absence of strategic plans to establish objectives, goals, strategies and resources that allow boosting sales of a certain product and / or service in a market segment. Economic limitations in the provision of a budget item for advertising and Marketing. Marketing and / or sales area personnel without due specialized training, about techniques, tools and / or methodologies of impact advertising. Lack of external advice, so that the marketing and sales area personnel are guided, about the techniques, tools and / or methodologies available and their impact on advertising. Generation of ineffective advertising due to lack of objective study of the market and competition (delimitation and scope).Ignorance of the determining characteristics of the market regarding the use of a certain product and / or service to be generated (product and / or service offered, does not correspond to market demand).
Effectiveness in impact advertising
All these elements described above, put organizations at a disadvantage with respect to their competition, for which it is necessary to take forceful actions that allow to substantially improve the current scenario and execute the improvements required by the marketing and / or sales processes, to In order to solve the unwanted situation, giving the appropriate responses to the market and improving the image of the company, thus generating confidence in its potential customers.
Benefits of impact advertising in the short, medium and long term
When an organization has well defined its strategies, objectives and goals to be achieved in advertising and appropriately applies the tools, techniques and / or methodologies, they will give the results and benefits of impact advertising that are mentioned below:
- Advertising keeps the population informed and provides them with the tools to make good consumer decisions. Each product and / or service has its own personality and causes a mental image for the recipient. By investing in impact advertising, you create customer interest, which will then forge the sale of the product and / or service, in order to meet the market demand. Impact advertising allows people to know and recognize your business, creating image. Impact advertising opens customer doors to sellers and makes the prospect become familiar and loyalty to the business. Enter a new geographic market or attract a new group or sector of customers. Increase sales, profits and number of customers:The sales and profits of many companies are directly related to the scope of their advertising. It generates sustainability in organizations and sets the standard in the competitive market.
Effectiveness in impact advertising
General recommendations for applying impact advertising
Apart from the key elements described in advance, there are additional aspects to consider in order to effectively apply impact advertising, which are listed below:
- Accept and raise awareness that there is a need for a change, in the way of reaching potential customers, in order to increase sales, potential and active customers and market reach. Hold meetings with strategic, tactical and operational personnel of the Marketing and / or sales area, to obtain ideas and generate among all, a strategic plan of the area that is closest to reality.Plasma in the strategic plan of the marketing and / or sales process the actions to be taken, monitoring compliance of the agreements established there, making the appropriate adjustments on the fly. Carry out the market study with statisticians for at least 6 (six) months from the required data. Be careful with the market segment, sincere the scope by class or attributes, types, areas, among others. (tastes, sexes, ages,geographical areas, among others). Evaluate the personnel of the marketing and / or sales area, to determine if their profile meets the competencies required to carry out the strategic plan of the area, if required, to translate into a Training your training, in order to successfully carry out impact advertising. Seeking external support in case you require specialized services in impact advertising, it is not extra help. To have the commitment of all the personnel of the productive area of the company, in order to cover the entire value chain of the organization, it is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).Evaluate the personnel of the marketing and / or sales area, to determine if their profile meets the competencies required to carry out the strategic plan of the area, if required, to translate their training into a training plan, in order to To be able to carry out impact advertising satisfactorily. To seek external support in case you require specialized services in impact advertising, it is not extra help. To have the commitment of all the personnel of the productive area of the company, in order to cover throughout the organization's value chain, it is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).Evaluate the personnel of the marketing and / or sales area, to determine if their profile meets the competencies required to carry out the strategic plan of the area, if required, to translate their training into a training plan, in order to To be able to carry out impact advertising satisfactorily. To seek external support in case you require specialized services in impact advertising, it is not extra help. To have the commitment of all the personnel of the productive area of the company, in order to cover throughout the organization's value chain, it is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).To determine if your profile meets the competencies required to carry out the strategic plan of the area, if required, translate your training into a training plan, in order to successfully carry out the impact publicity. Seek external support in If you require specialized services in impact advertising, it is not extra help. Having the commitment of all the personnel of the productive area of the company, in order to cover the entire value chain of the organization, it is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).To determine if your profile meets the competencies required to carry out the strategic plan of the area, if required, translate your training into a training plan, in order to successfully carry out the impact publicity. Seek external support in If you require specialized services in impact advertising, it is not extra help. Having the commitment of all the personnel of the productive area of the company, in order to cover the entire value chain of the organization, it is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).In order to be able to carry out impact advertising satisfactorily. Seek external support in case you require specialized services in impact advertising, it is not extra help. To have the commitment of all the personnel of the productive area of the company, to In order to cover the entire value chain of the organization, it is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).In order to be able to carry out impact advertising satisfactorily. Seek external support in case you require specialized services in impact advertising, it is not extra help. To have the commitment of all the personnel of the productive area of the company, to In order to cover the entire value chain of the organization, it is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).It is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).It is recommended to establish an incentive plan according to the scope that you want to achieve with impact advertising. Always have a positive and enterprising attitude 100 percent (%).
Successes and blessings for everyone!
