False desires and excessive materialism.
The marketing system encourages excessive interest in material possessions. People are judged by what they have, not by what they are.
A person is not considered successful if they do not own a large house, two cars, and the latest in electronic gadgets. This search for wealth and possessions reached unprecedented heights in the 1980s.
Such an interest in material things is not seen by critics as a natural state of mind, but as based on false desires created by marketing.
Businesses hire advertising agencies to stimulate people's desires to have things, and advertisers use mass media to create materialistic models of the good life.
Insufficient social assets.
Businesses have been accused of overindulging in the sale of private goods at the expense of public goods.
As private goods increase, more public services are required that are generally not available.
A way must be found to restore the balance between private and public goods.
One option is to have producers bear the full social cost of their operations.
Cultural contamination.
Our senses are under continuous assault by advertising. Commercials disrupt serious programs; Ad pages make it difficult to find interesting texts; Billboards spoil the landscape.
These interruptions constantly pollute people's minds with messages of materialism, sex, power, or status.
Marketers respond to the "business noise" accusations with several arguments. His hopes are that his ads will primarily reach the target audience.
Bibliography:
Marketing 8th. Kotler-Armstrong Edition
