Do you want to help others, do you know how to do it, have you offered your services, but don't get the answer you expected? It is highly likely that you are failing at the level of advertising your products and services. Learn about two different marketing scenarios and learn 3 powerful lessons on how to advertise your membership site effectively and easily.
Do you feel that online advertising is a great nebula, full of mysteries, that only some lucky people can elucidate?
I was like this! When I started my first membership site, I didn't know how to advertise it.
In my evolution from home schooling mom to becoming an internet entrepreneur, I was confronted with the need to educate myself about it. There were only two options: either I learned how to do it or my business died trying.
Thank goodness I was able to get light on this topic and I fully identify with you if you still think advertising is a topic that you will possibly never master.
It does not have to be this way! If I – a “zero for sales” – managed to understand how it works, you can too!
Although you can always - and should! - learn new things, the basic precepts of highly effective online advertising are quite simple.
But, before sharing them, please study these two scenarios well. They will open your eyes on how to design a good advertising strategy for your membership site:
First scenario: “Mr. A ”sees a need among his neighbors and believes it is a great opportunity to start a business. It is an eminence in the subject, for which it does not have major problems in designing a product of excellent quality. He spends time and effort in the production of the product and then, with great enthusiasm, launches it for sale.
Scenario Two: Your neighbor, "Mr. B ”, on the other hand, does not have a business idea. So he digs in his neighborhood to find out what he could sell them. When they tell him what they need, he faces the big problem that he doesn't know how to supply it, so he hires a specialist to prepare a product for him. Then he invests a lot of time and effort in spreading the word among the neighbors, before launching his product.
Which of the two do you think is more successful?
With a little common sense, you are going to know that the second scenario is the most promising.
In these two stories lie a series of basic marketing lessons that every online entrepreneur should master:
Lesson 1:
Never assume that you know the most pressing needs of your market. Good advertising begins not only by doing a thorough study of your potential client, but also by confirming that they are aware of their need and that they have the purchasing power to buy from you.
Lesson 2:
Despite the fact that your product is very good and the information you provide is of the highest quality, this does not guarantee success. If you do not know how to clearly communicate the solution or transformation you offer, your potential customers will not buy from you.
Lesson # 3:
Advertising is the most important activity of your membership site. Beyond creating products and serving your customers, invest a lot of time and money in:
- Constantly educate yourself in learning the right language and effective online advertising techniques. Advertise, advertise and advertise yourself, every day. Evaluate your advertising efforts, so you know what works for your specific market.
That's it! You don't have to have a PhD in marketing to be successful with advertising your membership site. Follow these basic precepts, be consistent and persevering and you will do well!
