Since the origins of cinema, the ways of promoting films have varied over time.
From the time when the simplest method was used - proclaiming at the door of the room to attract the attention of the people who passed by - to the most sophisticated and varied forms of communication currently used, many things have changed and the Interaction between different media has increased.
Glossary.
Analogical. The opposite of digital. Natural or artificial signals, formed or transmitted by waves.
HARP. Advanced Research Projects Agency, North American organism destined to the development of research projects, civil and military, of advanced technology.
ARPANet. Networking project that will lay the foundations for the origin of the Internet.
Applet. Small application written in Java, spread over the network to run in the browser.
Baby Boomer. Child born in the well-known North American demographic explosion after the return of the soldiers, after the Second World War.
Band, Width Amount of data that can be sent through a medium in a certain period of time.
Banner. Small graphic image that works as an advertisement on the network, in turn linking the user with the promoted product or service.
Branding. Brand image creation, that is: Associating a certain characteristic with a given brand.
Seeker. Information search tool on the net.
BIT. Minimum unit of information in the binary digital system, 1 or 0..
Bytes. A combination of eight bits representing a symbol, for example a letter.
CERN. European Particle Research Center, cradle of HTML.
Compression. By means of the compression, through specialized softwares, it is achieved that files occupy a smaller amount of Bytes than they originally occupied, which facilitates the transport of the same. In order to access the file at some point, the reverse operation must be performed, that is: unzip.
Community. Internet user groups that share tastes, exchange information, knowledge, entertainment, etc.
Email / Email. Message sent through software from one computer to another that serves as a receiver (box). If the recipient checks this box, using software similar to the one that sent it, he receives the message.
CSS. Cascade Sheet Style. Cascading style sheets provide precision in web page designs, defining the appearance of elements. They were designed to increase the design capabilities, on websites, that HTML did not have.
Customize. From English customize, personalize, adapt it to your own taste.
Download / Download. Process of transferring information from a server to your own computer.
DHTML. Dynamic HTML, extensions to HTML that allow you to create more animated pages.
Digital. Signals, information, processed to be stored in numerical form (binary, digits), with the benefits that this brings.
Domain. Name, can be alphanumeric, which identifies a site so that it can be accessed by users. It also provides information on the location (country) or type of site it hosts.
TWO. Disk Operating System, PC operating system prior to Windows.
Ebook. Electronic book . Book in digital format that may require special programs for its interpretation.
E-fluential. Group of promoters and agitators who shape attitudes and opinions on the Internet.
Link / Link. Text or image that allows you to go from one information to another through a click.
Encrypted. Coding of data so that the only one who can access them is the intended recipient.
Flash. Program to create graphics and animations, with and without sound, to energize web pages.
Flash Player. Program to correctly interpret Flash files created in the browser.
Frame. Frame picture. Division of an HTML screen, to display independent content in the different tables.
FTP. File Transfer Protocol. Relative to HTTP, it is the protocol that allowed files to be transmitted and downloaded before the latter existed.
GIF. Graphic Interchange Format. Widely spread type of compressed image. It is ideal for simple animated graphics and images with predominant solid colors. It has the color palette limited to 8 bits.
Hardware. Physical and palpable parts of a computer.
HTML. Hyper Text Markup Language. Language with which web pages are written and that allows access to other documents through which it is being viewed (hypertextuality)
Icon. Image found on web pages and operating systems today. They represent something, files, possible actions, etc.
Ideavirus. Such a good idea that it guarantees its self-propagation and acceptance due to the enthusiasm and reactions they generate.
Artificial intelligence. Computer science branch that tries to build programs and / or computers that duplicate the human reasoning capacity.
Internet. Communication network, product of the union of various networks and computers that reaches world level and diffusion. Hard to summarize in twenty-four words.
Internet Explorer. Successful browser created by Microsoft, based on MOSAIC.
IRC (Chat). Internet Relay Chat. Written conversation program in real time.
JAVA. Language used to create scripts, developed by the Sun company. It serves to give dynamism to the pages and design cross-platform applications that are seen in browsers.
JPG. JEPG. Joint Photographers Expert Group. Format used for compression (loss of information) of photographs (24-bit, three 8-bit channels). It is ideal for compressing photos with many variations, unlike the GIF format.
MacOS. Operating system of computers created by Apple.
Viral Marketing. Marketing actions that guarantee its self-propagation or contagion.
Menu. Group of options accessible to a user grouped to facilitate the choice.
Message Board. Message Board. System popularly used on the Internet to exchange questions, answers and comments on certain topics.
Metcalfe, Law of. Observation that establishes the value of a network, software or medium, depending on the users it has.
MIT. Massachusetts Institute of Technology. World famous university, famous for its scientific developments, technological advances and excellent level of graduates.
Moore, Law of. Observation made by Gordon Moore, one of the founders of Intel, in which he maintained that the number of transistors in each circuit would double every year, lowering the prices of computers, reducing their size, while making them more complex.
MOSAIC. First multimedia browser. Precursor of Netscape and Internet Explorer..
MP3. MPEG Layer 3. Audio recording format that allows high compression while preserving good quality (the quality / size ratio depends on the amount of compression applied when encoding).
Multimedia. Combination of media, text, images, video, sound, etc.
Multi platform. It can be used in different operating systems such as DOS, Windows or MacOS.
POT. National Aeronautics and Space Administration. US entity dedicated to the development and research of aerospace programs.
Browser. Program that facilitates Internet browsing.
Surf. Metaphor applied to the search for information and visit of Internet sites.
NCP (Network Control Protocol). Communication protocol, precursor of
NETSCAPE. Popular browser, successor to MOSAIC.
NSF. National Science Foundation. North American organization with the objective of promoting the advancement of science. At one time it regulated the Internet.
Offline. Offline, disconnected from the Internet.
On-line. Online, connected to the Internet.
Oracle. Famous company that creates databases and the like.
Personal Computer. Personal computers.
PDF. Portable Document Format. Portable document format, created by the Adobe company for the compression and transmission of books (text and images) electronically.
Plugin. Small program that adds features or capabilities to another. PO Target Audience. Target audience.
Popup. Navigation window - generally not desired - that appears when a link is clicked or a page is loaded.
Portal. Site that offers the user access to various content on different topics and areas of interest.
Protocol. Set of rules and message formats that computers must have in common to exchange information. Script. Script, sequence of automated actions.
Shockwave. Plugin for multimedia support on the Internet.
Site. Place on the network with a specific address from where you can access some type of information.
Sneezer. Sneezer, spreader of rumors on the Internet.
Software. Logic programs designed to perform various tasks on certain platforms and hardware.
Sputnik. First artificial satellite.
Spam. Unwanted mail.
Streaming. Stream transmission: the information begins to be interpreted at the same time as it is received, instead of waiting to download it completely to start doing so.
TCP. TCP / IP. Transmission Control Protocol / Internet Protocol. Communication protocols used to establish the bases for the exchange of information on the Internet.
Trailer. Short film preview
Vortal. Vertical portal, site with content and access to content on a particular topic or area of interest.
WWW. World Wide Web. Global extension network. Communication network with hypertextual characteristics, product of the creation of the HTML language.
3d. Three-dimensional. It is generally applied to two-dimensional simulations of three-dimensional perspectives through the use of vanishing points to create the images that are viewed. These systems are usually referred to when applying the term. However, images have also been created whose perception is really three-dimensional, but do not have their own general nomenclature, which is why they are named in the same way despite being of completely different natures.
- Introduction.
Since the origins of cinema, the ways of promoting films have varied over time. From the time when the simplest method was used - proclaiming at the door of the room to attract the attention of the people who passed by - to the most sophisticated and varied forms of communication currently used, many things have changed and the Interaction between different media has increased.
The last step in this regard has been the incorporation of the Internet into the managed media, because for film studios, ignoring this medium would mean the loss of great opportunities: the Internet opens a new door for cinema to enter the home and minds of the world public.
Naturally, the points of view that each company has for its presence on the Internet are varied and some very innovative. The objective of this work is to determine how film companies use the Internet tool to communicate their products, how the use of the computer network is inserted into the communication strategies of these companies when it comes to achieving the dissemination and promotion of their films., even with the intention of reaching a general public, beyond those with computer equipment. An attempt is made to find the relationship between the various strategies used in Internet communication of these companies and the result obtained. An analysis of the orientation that Hollywood companies give to their presence in the «virtual space» is sought.Although the object of study is limited to the action of Hollywood film companies, it is understood that the experience developed by them can be very useful for other sectors and other products. Although the analysis is carried out exclusively on the mentioned industry, the strategy-results relationship may leave lessons to be used in other areas.
This topic was extremely complex at the time the project was approved; but, since December 2000 to this part, the panorama has become even more complicated. In less than a year, numerous changes have impacted on what was presented as the first idea, modifying the object of study of the work as the same research progressed. This is normal on the Internet: it is the speed with which events unfold on it.
This same speed makes the subject matter important. Many new ideas are constantly emerging, emerging, and adopted on the Internet in all areas, including communication, marketing, and advertising - some of the most innovative communication strategies of recent years have been created for those short-lived products we call movies, and serve as an example and inspiration for any product you can think of.
Given the vertigo implied by life on the Internet, an approach that analyzes sites in less depth and detail, but that determines the logic that drives them, has found relevant, discovering the currents that push sailors towards their coasts.
For this exploration, a friendly structure was sought, "user friendly" as one would say on the Internet. Instead of systematically developing, one after another, the arid terms and concepts necessary for a correct and global understanding of the subject, it was broken down chronologically and in areas, in order to make an evolutionary narrative that covers all the fundamental aspects for understanding, but in a pleasant way. In seeking this, the necessary rigor was not lost sight of at the time of developing a work that can be understood, enjoyed and used by people who are not experts in communication, marketing or computing.
The work is presented divided into the following areas:
- Evolution of the Internet. Evolution of Web Pages. Evolution of Business in Hollywood (Hollywood online). First Steps Online. 5. Entertainment vortals. 46. Attract & Retain. Innovative Strategies. 128
The first chapter briefly describes the emergence and evolution of
Internet, in order to bring the world closer to the reader. In "Evolution of Pages
6.4.3. Warner Movies.
This option, like all those that are likely to be chosen in Warner, preserves the aesthetics of the home page, in addition to a centralized control and a menu to access the options of the vortal in its entirety.
Basically the most important section enters the whole of the screen, and only one option is half incomplete, and the navigator must lower the page to see it in its entirety. This lower option is an advertising box that varies dynamically, showing elements of the vortal that may interest the navigator.
The system used as a menu for movie selection is far from original. At Universl Pictures (www.universalpictures.com) and Fox Movies
(www.foxmovies.com) The system for scrolling the images, which select the site and the movie that interest the browser, is similar. It consists of a strip that scrolls horizontally, left or right, showing or hiding the options. This bar in Warner has a defect compared to Fox's: Once it reaches the top on the left or right, the bar stops, while Fox's was infinite (actually circular) to both sides, it just restarts the cycle once you get to the last option.
The control menu, in addition to giving access to the movies and the options on the home page, has its own special offers, which are as follows:
- Movie search: Gives access to a list of movies, an index of all your movies, therefore to search for one you have to select in which group it is within AG, HL, MR, SZ. Classic sites: a list of movie sites, some new, others older, but movies that were widely accepted. For example: Any given Sunday, Wild Wild West, Contact, etc. Coming are: Movies that will be released soon. : Movies currently on theaters. Contest: Contests.: Latest company releases on video and DVD. Pay per view & VOD: Pay to watch specific movies. Short Films: Short movies to download online.Trailers: Access to advertising shorts for online movies.
In total the offer is abundant, but it is manageable thanks to the design. The following will briefly exemplify Warner's priorities for the films on his site.
6.4.5. Movies I (The Affaire of the Neckles).
This movie is not widely known, based on the life of a French countess in the 18th century, presenting a site with aspects that are interesting to highlight.
For now it is a site that is divided into two parts: a Flash site and a normal one, with simple HTML. This second site is nice, with just one image, the name of the film, some indications on the age required to see it plus some links.
Basically the most important aspects of the site are seen in the browser window without the need to descend, even though if it is done you can get to see some minimal details that would be lost otherwise.
The links are available on this HTML page are few:
- Access to Flash Site, Synopsis, Trailer
Basically leaving the juiciest aspects for the Flash site.
6.4.6. The Flash site.
This site is different from the previous one. Not only for being Flash Vs. HTML, but for the options, more than abundant in this case.
To start, a narrated Flash film is loaded, which as a short preview tries to briefly show a summary of what the film is about.
The design in turn is much more careful than the HTML page, with a vintage look and numerous interactive areas, in addition to the drop-down menu that can be seen at the lower end.
The photos of the cast give access to information about the characters they play, as well as succinct glimpses of the time.
Finally, the drop-down menu, which is seen in its entirety displayed below these lines, provides access to a host of content that will leave more than entertaining to mariners who are interested in the time, history and film.
This is a movie site that you take advantage of to integrate all kinds of multimedia elements, while being accessible to all technological generations. The more advanced will be able to contemplate it without problems and take full advantage of the options offered in the Flash movie, but because perhaps part of the audience the film is aimed at is not the most technologically capable, there is an HTML option for these they can receive even minimal information about the film via the Internet.
6.4.7. Movies II (Harry Potter).
The Harry Potter site is a site aimed at young Internet users, and as such uses all available technology to generate attraction. This movie is based on a series of English novels about a magic apprentice who enters a kind of sorcery academy. They are children's novels that handle great suspense to the point of having a large number of fans among adults.
This number of fans had to be used by Warner Brothers when developing a website for the film. Entering a small short in Flash welcomes, until it becomes the presentation that shapes the home page of harrypotter.warnerbrothers.com.
You do not need to be an expert to realize that the page is aimed at an audience that knows the world in which the novels take place: the menu gives it away… it is almost indecipherable at first glance and you have to navigate to discover what content they have.
Strange words overflow, accompanied by a shocking sound in the background that accompanies the browser the whole time they visit the page.
8.1.5. Viral marketing.
Original text
| “Some marketers prefer other terms over viral marketing. In his popular email newsletter on online sales, John Audette asked his readers to suggest alternatives, including other terms that were being used to mean the same thing.
They were suggested or found: Avalanche Marketing Noisy Marketing Cascade Marketing Centrifugal Marketing Exponential Marketing Fission Marketing (http://bangaloreworldu-in.co.nz/index.html), a university that does not exist, at least not yet, and that was "Founded in 2025 AD". The site is very educational about the careers of the future and gives a glimpse of the options that might one day be, but none of this is actually interesting, at least compared to what the boater should discover. At said university, Salla is a permanent professor in the Chair of Artificial Intelligence and has a page that gives access to a biography of her in which two data can be obtained: her telephone number and her e-mail address. Both are fully functional. The email address responds and the phone is answered by an answering machine, and it is this that provides fundamental information: Evan Chan, who will later be discovered as one of the inventors of the most advanced artificial intelligence systems, has been killed or, at least, he died in circumstances that could be classified as doubtful. From the discovery of the murder by the navigators, one of the most intricate campaigns that has been seen in the history of the Internet is triggered. It is a campaign that includes more than 50 different and fictitious 192 sites (with more than 700 pages), Fax numbers, telephone numbers that are manned by machines, and puzzles to solve. Everything is a very complex game whose objective (for the navigator) is to solve the Mysterious murder, while the goal (for the campaign designers) is to catch the public and create a huge movement around the film. As the navigator, by now a player, immerses himself in the game, independent sites are discovered, of the Salla family, of Evan Chan, of different organizations of the time, pro robots, anti robots, from companies dedicated to design, or dedicated to architecture. To continue, different problems must be solved, and even often realizing what needs to be solved can become the problem itself. 8.4.6. Interactive Adventure. The game system is not new. Generally it is applied to graphic adventures for computers, in which one tries to overcome different riddles and puzzles to reach the goal. In this case there is nothing different, except that instead of playing at home on your own computer, you play on the Internet, browsing around the world and time. "Gaining mastery of the game requires vast knowledge in world literature, mathematics, history, science and other areas of knowledge, according to Browen Liggitt, a moderator for cloudmakers.org, an online community of players in the Artificial Intelligence challenge." 193 Problems range from solving logical puzzles to getting certain personal data of some characters and entering their personal pages to access secret data; other times you can access hacked sites and if you are smart enough you can get pages or information hidden in the HTML code, but invisible to the common eye. A very complete detail of the game and its solution (in itself extremely long) can be obtained at: www.cloudmakers.org/trail to know all the problems and www.cloudmakers.org/guide to get a solution guide. In both cases, details of problems and solutions are still being added as they continue to arrive. (The game) “It started so subtly that it almost didn't work.
In the first week, only around 100 players were hooked. But then some detail from the beginning was added in the gossip section of the Ain't It Cool News site on April 11, the traffic exploded, with 25 million hits that same day… ” From that day on, Internet users began to seriously delve into the sites of the future in order to obtain clues that would help to definitively resolve a death that would not occur for more than 140 years and in a world of fiction. It is designed to be passionate, difficult and dynamic: the game changes, the pages that are today are different from the pages of April. "But what is most surprising is that the sites seem to be changing their narrative to interact with us. They watch over us, and they know what we are doing ”. Those who "watch" know a lot. When self-proclaimed researchers scroll through the pages, they can get to places where they can enter some of their data, such as a phone number, fax number, or email, and this is where everything can become scary: Those who entered their phone numbers in an anti-robot organization. They received calls and not those friendly calls. The person making the call warned the user that he had just switched to the "wrong side", and ended with " We will be watching you, have a good day ". Something to amaze anyone for many reasons, and showed how far the plot went and how strong IA's bet was for its online campaign: that it not only had dozens of websites designed for the occasion, but also included faxes offline., emails, answering machines: “Distressing faxes begin to arrive with strange phone calls and cryptic emails. Players are drawn deeper and deeper into a world of conspiracy, twisted plots, and real-world participation. ” Messages in popups constantly appear as you browse the sites of the year 2142, as if groups of hackers (who are involved in the plot of the game) were passing more or less subtle messages to browsers: "Out of here. They are smarter than you. They will destroy you ” 198 or similar messages can reach the screen of those who decide to participate in the game causing an uncomfortable sensation, which hits reality to a game that is fiction, a fiction that weaves its plot with fake sites on a real Internet and with functional phone numbers and unexpected calls. “As soon as they (some of the 1,300 people who were part of a group trying to solve the mystery) received the call, they were scared. One of the first messages on the "post-fact" list read: 'Shit, they just called me at home' " Unlike Blair Witch who tried to make believe that the witch existed, or X-Men who tried to take advantage of the pre-movie fan base added to a campaign that mixed small drops of reality and fiction, the Artificial Intelligence campaign, lures the navigator into a world that is incredibly complex, to solve a problem… The navigator is challenged: he is challenged to an intellectual duel. This is the crux of the matter, the sites are visited and 2142 is known because there is a reason to do so: there is a question to answer and apparently the answer is out there. The idea is so, so attractive and the game so satisfying and complex that according to professionals it becomes extremely addictive psychologically speaking. It is an invasive game, which takes the suspense beyond the computer screen, takes it to the phone or to the fax itself, which is something much more than close… it is something real and palpable, and does everything that is seen and investigated on the Internet it is much more serious and exciting. “There is a hidden plot, but it happens by changing paths. Cloudmakers are shrouded in a fog of references and associations. Many of the tracks lead to nothing, only to delve deeper and deeper into an organic parallel reality. ”. 8.4.7. Strange beginning What is truly strange is that the navigators have come up with such subtle clues about the nature of the game. Although Jeanine Salla is the main door to the game, there are others, such as a phone number hidden in another 201 trailer that can be called and provides the message that initiates this case study, and even another that would be hidden in the posters of the movie, from where you can also start the game. Either way, the start of the game brings the navigator to the point that they should make, well at the beginning of the game, a phone call. The resistance that a normal person should exert on himself before making such a call - for no apparent reason to a fictitious phone number - should be quite large, or the word fanatic in the US really means what it says. This could lead to think that it was the creators of the campaign who gave the initial kick-off of the campaign, by publishing the data in some places and starting the commotion, releasing this sort of Ideavirus. On the other hand, there are always observant, smart, and bold people who might have been able to think everything by themselves. Whatever the truth will never be known for sure, it is a mystery that will hardly be solved and it matters little compared to the murder of Evan Chan. 8.4.8. Considerations. To solve the game too many resources must be managed: encyclopedias, Morse code and Enigma , advanced biology knowledge, Japanese, German, hacker tricks, knowledge of music notation, Go game … One must know too much, have innumerable knowledge and insight, so that one person can find all the answers. That is: the game was created to be solved by a community of people, by a vast and heterogeneous group that could contribute different clues based on different backgrounds and knowledge. As the excitement for the game grew, the more possibilities it would have to solve it and that is why the campaign has worked wonderfully, all those who were interested in solving the mystery continued to recruit friends to contribute their grain of sand. In turn, as the commotion grew, more and more media talked about the "wonderful campaign" that ended up attracting even more people. An enviable virtuous circle. The game has achieved its objectives, has created a community passionate about the problem that 2142 knows, the year in which Artificial Intelligence passes, perfectly, from its bright sides to its problematic sides. When playing, the navigator is transported and shown a picture that is much broader than the film itself can give. “… One receives a taste of everything. Architecture and design, magazines, corporations, family sites, political movements, robot workshops, robot search centers and universities, all navigable. The depth of the story leaves the mind wondering how all of this can exist just for a movie." The cost of this viral marketing campaign is estimated to have surpassed all previous brands, spending a million dollars to create this complex and distant world. 205 It is a cost that is negligible when compared to the cost of the film or the costs of the forced promotion in traditional media, depending on the repercussions that have occurred. Its greatest virtue is the power to catch the navigator and not let him escape. It is exciting and is due in large part to the talent of the writers and designers behind the campaign who, for months, were investing time and effort to overcome an entire gigantic community of people who were trying to decipher every puzzle they included. Such a campaign could hardly have been achieved if Warner Entire websites will be born or will be extinguished, but entertainment will be essential for promotion, because in a world of rapid change like the Internet, a world full of information, the one who succeeds is the one who offers the best, and the best thing is to make people enjoy client. So they will return. Flash games are no longer enough, people have become more demanding, and it's up to marketers, screenwriters, and designers to find new and better ways to spark their interest. 9.5 The result. The evolution of Internet film studios has been a rapid evolution, with a breakthrough in sophistication and ingenuity. By way of closing, the main discoveries and conclusions of this work can be recalled.
These are the results of this work and show: how the Film Industry promotes its films through the Internet, how it reaches its audience in this medium, what it does to capture their attention and what it does so that it intends to return. In this sense, in recent years, there have been great surprises and innovations and there is no doubt that the future will bring us many more in this changing medium that is the Internet.
Appendix A. X-Men-The-Movie X-Men-The-Movie The research for this work took a long time, time in which different pages were visited. Since then to this part some of the pages have changed. Such is the case of www.x-men-the-movie.com, which at one time was used to promote the film in the cinema and is currently used to promote the sale of DVDs. Although www.x-men.com and www.mutantwatch.com were the sites that carried the greatest weight in the online promotion of the film, www.x-men-themovie.com provided a series of minimal data about it. Its role was clear: having a strong and innovative online campaign running, it was still necessary to cover your back in case this did not work as completely as expected. In this way, like dozens of films, the presence of an online site that spoke about the film was mandatory. Unfortunately, given that strong promotion was being done by other sites, who provided the entertainment and excitement, x-men-themovie had little to offer. There were minimal data on the script and data on the story that was narrated, you could also download trailers, screensavers and photos of the film, but nothing that was substantial or important, in this sense the page was rather weak. Currently the page has been remodeled, adapting it to the release of the DVD. Some of the options have been changed (more images, possibility of sending electronic cards), but it still does not provide a lot of things, mainly because today we already know who the X-Men are and that the film was well received by their public, so there was little left to add. The domain is still in use, but Fox.com and some of the video and home entertainment related subpages are given access. In short, www.x-men-the-movie.com was and is a rather “watered down” site, with few aspects of profit, as if its presence responded more to an obligation of online presence than to a clear and determined objective. Appendix B. AI Movie. AI MOVIE Before entering the site, through www.aimovie.com, you reach aimovie.warnerbros.com, a page that acts as a gateway to information. To access it you must click on the logo of Apparent because in reality the information related to the film was abundant, it was correct and it could only come from the skilled producers. However, the director and creators kept a low profile. This created a kind of tension that increased expectations, leaving sailors thirsty for information. Daniel Amor. The (R) evolution E-Business. Anthony Leong. www.geocities.com/hollywood/theater/3119/moviemarketing.html Estimates for 2002. www.mercosur-news.com/noticias/9910/n9910223.htm www.mercosur-news.com/noticias/9910/n9910223.htm Cyber Dialogue study, quoted by Irene Capdevilla in News.com Thermometer No. 5. March 26, 2000. Page 4. Thermometer5.pdf at www.laempresa.cnet / termometro / termometro5.zip 104 Lyle V. Harris. Internet Sites Build Early Hype for Movies. http://www.ecommercetimes.com/perl/printer/9347 105 Daniel Janal. Marketing on the Internet. P. 31. www.lapelículaquesea.com This in turn speaks to two aspects: Movie sites (Own Domains) and non-movie sites (Independent Movie Sites). That's Inter-tainment. http://www.integratedmedia.com/press_adweek.html http://www.stern.nyu.edu/~nwhite/Block2/messages/51.htm l http://www.integratedmedia.com/press_gte.htm l http://www.integratedmedia.com/press_gte.htm l Daryle Eaton was a consultant for this grade memory. See Appendix E in Annexes for more data. 114 Consultation by Email. October 2001.. http://www.stern.nyu.edu/~nwhite/Block2/messages/51.htm l Pauline Bickerton, Matthew Bickerton, and Kate Simpson-Holley. E-strategy. P. 3. Although it must be borne in mind that although Warner and Disney largely target audiences of children and adolescents with their animated products, Disney's approach gives great importance to families, while Warner does not point at all in that direction, and even It has great programming for post-Disney audiences, that is, more independent. Siegel; Futurize your enterprise. P 8. Siegel; Futurize your enterprise. P 8. Siegel; Futurize your enterprise. P 8. Knowledge. Francisco Segura. http://www.mercadotecniaeninternet.com/ezine/1999/0930.txt Dr. Ralph F. Wilson. Web Marketing Basics. Compilation of Marketing articles published in Web Marketing Today, Web Commerce Today, and Doctor Ebiz. http://www.wilsonweb.com/wmta/basic-principles.htm P. 22. Patricia Seybold with Ronni Marshak. Clients.com. P. 182. Arturo Da'Costa Soler. www.aads0sin1.freeservers.com/Aads3PaginaPublicaciones1_1BookInternet1.htm The student accidentally became invisible and has a few minutes to become visible again. 131 Small browser window that pops up spontaneously. Jim Sterne. Web advertising. Piscitelli, Alejandro. Post / Television. Media ecology in the Internet age. Revista-target.com.ar Data obtained from: www.internetworldnews.com Susan Moody Prieto. Online Marketing in Spain. P. 8. Arturo Da'Costa Soler. www.aads0sin1.freeservers.com/Aads3PaginaPublicaciones1_1BookInternet1.htm 140 Number of surfers who click on the banner. Marketing Movies the Second Time Around. Kimberly Allen. Thursday, November 15, 2001 (Posted 09/02/2001). Thomas Siebel. Cyber Rules. P. 89. Dr. Ralph F. Wilson. Web Marketing Basics. Compilation of Marketing articles written and published in Web Marketing Today, Web Commerce Today, and Doctor Ebiz. http://www.wilsonweb.com/wmta/basic-principles.htm . In Webmarketing-basics.pdf. P. 6. Ward Hanson. Principles of Internet Marketing. Nicholas Negroponte. Be Digital. Daniel Amor. The (R) evolution E-Business. 5.2.2. It is worth clarifying: own domains are domains that exist independently of the studio sites that produced the film. For their part, independent sites (as they are called here) are sites that are independent of the studios and the movies, but act as fundamental pieces in the promotion of the movies. Any remaining questions will be evacuated in the example of Intelligence Geoffrey Gilmore, co-director of the Sundance Film Festival talking about the TBWP marketing campaign at http://www.business2.com/articles/mag/print/0,1643,5364,FF.html 158 http: / /robwalker.net/html_docs/blair.htm l
The book can be downloaded in its entirety from www.ideavirus.com , this possibility (and the quality of the content, of course) made it an ideavirus. Some chapters can be downloaded from www.permission.com Seth Godin. Permission Marketing. Ch. 2.9 Which is logical. Each one tends to defend what is theirs. www.comunicacion.org/textos/articulos_nmp001.php
The original article by Steve Jurvetson and Tim Draper can be downloaded from: http://www.drapervc.com/files/press_ground_viral.html . http://www.e-publicrelations.com.au/e-pub/tk-viral.asp 168 http://www.drapervc.com/files/press_ground_viral.html 169 "Sneezer" and E-Fluencers. Seth Godin. Unleashing the Ideavirus. P. 41. A summary of their demographic research on the Internet can be downloaded from www.e-fluentials.com . Efluentials_short.pdf. Burson and Marsteller. E-fluentials. Efluentials_short.pdf. P.1. Site visited between January 2001 and November 2001.
http://www.wired.com/news/print/0,1294,35609,00.htm l Site visited between January 2001 and October 2001. According to a Cable Channel Documentary broadcast by Canal FOX between July and September of this year and www.marvel.com . Because you have access to a multitude of information on the subject, as well as to different sites.
http://www.tiac.net/users/cri/mutate.htm l http://www.cs.unc.edu/~plaisted/ce/problem.htm l Jeffrey Godsick, Executive Vice President of Advertising and Promotion for Fox.
Answering machine (Robot Mother), quoted in: news.bbc.co.uk/hi/english/events/newsnight/newsid_1312000/1312946.htm#top
To access this information you must be a member of the cloudmakers group. For this thesis, we tried to access several of the communities (that of warnerbrothers, that of starwars and that of AI), always with the same name and password: the login is: thesisgab and the password: movies & thenet. http://groups.yahoo.com/group/cloudmakers/files/phone%20messages%20and%20faxes/robotthreat.wav
http://www.wired.com/news/culture/0,1284,43422,00.htm l http://www.opendemocracy.net/forum/document_details.asp?CatID=87&DocID=506 . They know how to excuse the language but it was by virtue of a complete truthful translation. More precisely: the phone number was extracted from holes in the words "Summer 2001" at the end of the short. Code in which the German machine Enigma encrypted messages during the Second World War.
http://www.wired.com/news/culture/0,1284,43422,00.htm l
More data in Annexes. October 1999.
The Turing Test is a test in which the navigator must chat with two people. One of them is a computer and the other is a human being, and the goal is to determine which is which. Chevrolé was said to have cost close to a million dollars, being the most expensive film in the history of Uruguay. Instead 25 Watts was produced with less than a hundred thousand dollars. Download the original file 
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