In recent years, the term coaching has been used as a fad in the business world, where companies have sought a solution for their low performance in this tool, but more as a technique that can be applied rigidly or in precise circumstances and not with the idea of a tailor-made model to manage performance through the development of people, maximizing potential and skills in order to generate results.
According to the international Coach Federation. “Coaching consists of a coach relationship that makes it easier for the coach to reach a state of consciousness where they can activate their potential and abilities, achieving extraordinary results in life, profession, company or business; taking it to a state of consciousness, improving or changing the desired behavior.
Jhon Whitmore comments that a coach will not necessarily have to be an expert in the subject or have an experience in the activity in which they will work, since what is sought is to stimulate awareness. This is not to say that contributions cannot be made but one of the mistakes of beginning coaches is that you often use them excessively and can cross the line between being a guide and giving instructions.
Coaching effectiveness is based on the ability to ask questions, generate creativity, autonomy and maximize potential. It helps to standardize the process of working in the field, managing to increase managerial knowledge and skills, it helps to generate an environment of self-correction, increasing the productivity of collaborators and horizontal development in organizations.
A culture of coaching according to Jhon Whitmore should bring as benefits for organizations:
- Improve the productivity of your employees and generate results. Develop better collaborators. Enhance motivation and confidence. Avoid unnecessary rotation. Prevent surprises in performance evaluations. Reduce conflicts. Increase knowledge. Exercise leadership. Improve synergy between the coach and the client driving action to what is planned. Implement better goals, which arise from the coacheé and that push him towards the objective. The coacheé develops new skills, thinks of solutions and gains new knowledge.
Coaching should be seen as a tool that, as it is implemented, is put into daily practice, it will be achieved over time, fluency will be carried out naturally and the scope will be the maximum.
Without a doubt, organizations that have a culture of coaching, betting on the development of their human capital, facilitating the maximization of potentials and improvements or changes in behavior, will consequently achieve extraordinary performance and will always be one step ahead of their competitors.
Bibliography
- Whitmore, J. (2011). COACHING; The method to improve the performance of people. Spain. Edit Espasa Libros.International Coach Federation. (sf). What is Coaching? Recovered from:
