Introduction
When launching a product to the market, it is necessary to take into account a series of steps to make it known and that it is innovative and designed according to the needs of the client, which is why some ways will be disclosed so that the company succeed in launching the product to the market.
Development
But first let's define what is a new product?
As we all know a product is a set of physical and tangible attributes brought together in an identifiable way. Each product has a name that describes it that everyone understands
A product is considered new if for the company in question it is new, in any sense a new product can be created or made "new" in many ways.
Now that it is clear, what is a new product, let us continue to the first step that must be followed to develop the product.
- Generation of an idea. The development of a new product begins with the generation of ideas, that is, with the systematic search for ideas for new products. The product must be different from the other competing goods to those that it replaces in some characteristic (aspect, performance). to affirm that it is a new product.
We can only consider a new product for a limited period. According to the federal trade commission, six months is the maximum period during which a product can be considered new, so that it can be assigned that condition, says the commission, a product must be entirely new or have changed in a functional sense important or substantial.
- Determine what customers and intermediaries want. All people who treat it sell it or use it should be taken into account when developing a new product. The product must have all the fundamental characteristics that consumers expect to find. Until now there is only a verbal description, an outline or perhaps a scale model of our product, however this step requires a large investment as it will demonstrate whether the idea can be transformed into a feasible product.The research and development department will carry out one or more physical versions of the product concept and hopes to find a prototype that satisfies the following criteria.Consumers see in it the key characteristics described in the formulation of the product concept It performs adequately in normal use Its production is in accordance with the budgeted costs.
The development of a successful prototype can take days, weeks, months and even years, it must meet the required functional characteristics and also present the expected physiological characteristics.
Once ready, prototypes must be tested, functionality tests are conducted under laboratory and field conditions to ensure that performance is safe and effective.
conclusion
When developing a product it is necessary to take into account various criteria and be very careful in what we are going to sell to our consumers, this in order for our product to be successful.
