Never before in our times is people's ability to adapt tested. Humanity has powerful minds in multiple areas of research and development of products and services for the quality of life of people, considering the different ranges of physical, emotional and spiritual needs. This search for maximum fulfillment has determined in people lifestyles where individualism, comfort and full pleasure prevail.
In the 1990s, the expert trend consultant Faith Pop Corn, called cocoing, the tendency of the individual to socialize less and less and take refuge in his home. This led people to modify behaviors and carry out more frequent actions such as online shopping, ordering express food, adapting the cinema at home with technology, among other actions.
The supermarkets of the 80s where the family of five members visited biweekly to buy the newspaper or food list, have been replaced by convenience stores where the modern family without children and perhaps with a dog or cat, makes purchases in extended hours beyond nine o'clock at night in search of the most processed and easy-to-find foods.
Today's societies move at high speed and subjects all individuals to adhere to “smart” articles, of tactile manipulation and where connections are established between them, each day less compromising, personal but more pleasant and impersonal. The challenge of humanity is to have a full and extensive life with the minimum effort, that is why in matters of health and physical care is where “light” life models are established that constantly lead people to acquire goods and services that Channel these needs for life and acceptance in the different groups of modern coexistence. Types of business services such as gyms, yoga or zumba classes are of high interest and in turn companies like GNC and other macrobiotics achieve significant growth in their sales of personal care products.
This is why marketers must count on consumer readings, analyzes and observations of modern times, which are constantly updated and replaced by new versions quickly. The brand manager must know proposals for product presentations, labels, consumption frequencies by stores, new products and category substitutes.
The dynamism of the current consumer and his interests will evolve around what the market proposes and the technological industry imposes and proposes in an accelerated way.
Prepared by Mauricio Brenes A MBA [email protected]
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