One of the most used ways to use the Internet as a means of promotion is sending email offering products or services, however its abuse can generate an aversion to brands.
One of the possible advertising solutions via the Internet is the use of mailing lists to send advertising and offer products and services to people. It is evident that every day users in the global information network make more and better uses of their emails, which generates competitive advantages for those who manage to use this medium to generate sales. At the same time, users and potential buyers have matured in the use of their messaging services, being more demanding every day in the use of their mail services and more selective every day with what they read.
The alternative of using e - mail marketing is therefore an instrument that must be used with some care and caution. Here are the advantages of using this tool and some tips to achieve successful sales in this way.
The advantages of using e-mail as an advertising support tool.
1. Savings: Sending an e - mail is becoming cheaper every day and the rates for segmented and diversified portals have had to be reduced due to increased competition and the variety of offers. Furthermore, generating your own user bases is getting easier every day. Today practically all portals, Internet pages or companies have databases and users via email.
2. Speed: Using email marketing generates advantages in terms of speed and interactivity, since it takes less time to:
- Reach users Frequently reach users (repeat and insist) Execute sales.
3. Personalization: Technology every day allows users to be reached in a more personalized way, collecting the tastes, beliefs and hobbies of users, generating direct and effective communication.
4. Measurement of results: One of the important advantages of using emails is the ability to measure the effectiveness of the messages sent, which helps in the development and improvement of sales strategies.
5. Global communication capacity: You can get to make contact with people from all over the world.
THE GOLDEN RULE: Do not send emails that have not been requested by users.
Additional elements to take into account and tips:
Not necessarily sending email consistently is a bonus, here are some tips for developing successful email marketing campaigns.
- The intensity of the emails should be adequate: If you are developing a serious advertising campaign, the emails should be sent with a slow frequency, send the emails with some regularity but without filling the users' inboxes. It is advisable to wait as long as possible to send emails and constantly so that reading emails becomes a habit for users. Do not sacrifice the image of your company or portal for extra income or for thinking about generating sales easily:This point is essential, the emails you send must be in accordance with the quality of your traffic, target market and brand image that you want to project. You can risk losing credibility with the products you offer if you run unprofessional campaigns, which can affect your normal sales and lose the consent of your users. Be Focused and Timely: Properly manage time sending emails, look for opportunity, and stay ahead of events. Generate exclusivity: Your emails should generate some sense of belonging or exclusivity in users, think of a "club" type model, when you run campaigns. Watch your language to build trust:Maintain the correct language when developing campaigns and think a lot about the simplicity and clarity of the message. Do not extend too much in your messages, nor be too brief: Properly explain through the campaign the products or services offered. Induce processes: Try to get the buyer into a sales process, offer more detailed information, offer links where you can find some kind of additional benefit, generate interactivity. Introduce yourself: The consumer should know exactly who sent the message, why I send it, what is being offered, and how to contact the person responsible. Introduce yourself if possible, sign or make clear the brand you represent.
Lastly… Be agile, dynamic and above all attentive to suggestions or complaints from customers, and if they do not wish to continue receiving advertising, be diligent in their removal from the lists.
If there is no care in handling the information that is sent, not only do you run the risk of sacrificing a potential sale, but you may lose a customer or a regular user, because you dislike the company's tactics in terms advertising.
