Summary
In the following essay, you will be able to obtain information about the benefits of incorporating the new technologies to boost the marketing of your company and to maintain solid relationships with customers, knowing their interests and opinions, as well as sending you additional product information. and company services.
You can also obtain information on the benefits of social networks and websites to carry out advertising campaigns taking advantage of the resources that the company has. Just as you can use the websites to carry out market research, email or social media surveys, in addition to being able to find information from official statistical sites.
The impact of Tic's in marketing
introduction
In the following essay, the importance of marketing, the scope that can be achieved and the interrelation with new technologies will be exposed, which shapes us to international marketing.
Hoping that this document can help you in the development of a marketing campaign, or in choosing a means of communication such as the internet. And in this way, optimize the organization's resources and marketing objectives.
We will show you some tools that you can use when carrying out an advertising campaign, or market research, with which you can offer a better service to your clients, better understand the marketing environment, design marketing strategies, create new products, obtain the opinion of the clients, on what they think of the product or company.
Another of the great advantages that companies use is to use the web to deliver the product to the consumer through the internet, all at a single click away, which maximizes income and reduces expenses for the organization, if we know how to use this tool we can turn it into a competitive strategy, to win the market to our competitors.
II. Background
To better understand the concept of marketing, we will define it as the “process by which companies create value for customers and establish solid relationships with them, obtaining in return the value of customers” (Kotler 2008). In short, marketing involves a profitable process for both "companies and customers" satisfying their needs.
Another important point that must be taken into account is the internet in the marketing functions that the internet “is a huge public network of computer networks that links users of all kinds, located all over the world, with each other and with a deposit of amazingly large information ”(Kotler 2008, p. 5). The internet not only revolutionized the world of marketing, it also motivated the creation of new technologies that make access to this service easier, such as: new smartphones that have internet access and that can perform almost all the functions of a computer. In short, they make access to information easier.
When the internet begins to have a greater network of users, electronic commerce arises, which is a “process of buying and selling supported by electronic means, primarily the internet” (Kotler 2008, page 437). As an example we have the company Neflix that decides to rent movies through the internet or the company Mercado libre.
In Latin America, the concept of the Internet is something new, which implies challenges “with the label of luxurious, it arrived in Latin America a few years ago, but today it is a first-rate strategy to contribute to the development of the region” (Santiesteban 2006). This concept is very important because at present many regions of Latin America do not have this access due to the poverty in which these regions are found.
The future of marketing with the help of new technologies drives us to international marketing "the factors that drive this change are the effect of new technologies, strategic cooperation and the development of global markets". (Hole sf). I agree with the author for the relevance of the article.
III. Development
As mentioned above, marketing is a process by which value is created towards customers by creating solid relationships with others, leaning on other analysis tools to study consumers and develop new products, focused on the needs of the target market or to expand the market.
Marketing phases
Market research: as a first phase in marketing, market research is a systematic process of designing, obtaining, analyzing, and presenting the pertinent data of a marketing situation, and it helps us to evaluate the satisfaction and behavior of customer purchase; estimate the market potential, market share; o measure the effectiveness of pricing, distribution products and promotional activities.
But what is the importance of new technologies at this stage of marketing?
With the help of the information systems that process, store and distribute information, we make the collection, ordering and grouping of data easier and subsequently facilitate their analysis. Within an investigation there are data collection methods such as questionnaires, surveys, etc., that although the company does not have the resources to hire interviewers, the company can carry out surveys and send them by electronic mail to its consumers or go to the general population, or you can use social networks, use an application to create your survey and send it to all your contacts, without having to spend so much money and in the simplest way.
You realize the importance of such systems or better said of technology.
Communicate to the consumer
This is perhaps the most important phase in marketing to be able to communicate to the consumer the product or service we offer, the benefits, attributes, to the market we are targeting. We can say that when we communicate with the consumer it is through advertisements, commercials, web pages, applications, etc. At this stage we can see the importance of the media and new technologies.
"Latin America and the Caribbean have a population of 597 million 283 thousand 165 people, of which 235 million 819 thousand 740 use the Internet, with a penetration of 39.5 percent" (Islas 2012). Based on these data, most people have access to the internet through a computer or smartphone, which increases the possibility of accessing information, which makes it easier to run an advertisement on a web page, such as a social network such as Facebook that has 1,230 million monthly active users with 945 million are mobile users, or use Google, which is the most important search engine in the world, which increases the possibility of reaching the consumer effectively.
Another option that may be viable is through an application for mobile phones that can bring the product closer to the consumer, offering benefits, such as promotions, information about the product, advice, etc. In the end, the consumer feels identified with the company or product.
Sales
In this sales phase, many companies adopt the idea of electronic commerce in which they offer their products in a virtual space, in which they offer the customer the possibility of buying without having to leave home, in addition to which the company can reduce its costs. of products, by saving on the distribution of their products. The benefits are not only for the company, but also consumers have greater security when making their purchases. Nowadays many people are adopting this way of shopping, due to the busy life that people have. Although it should be noted that some people use websites to scam people, in which they offer products that are never delivered, which leads to electronic fraud.We know that for this system to work it is important to have the knowledge and responsibility of the new technologies involved, so that progress will continue to emerge to improve trade.
IV. conclusion
In conclusion, marketing is a tool that can promote us as a highly competitive company, positioning ourselves in the consumer's mind, and with the help of new technologies such as the internet, social networks, applications and smartphones that bring all these together. Features make it easier for consumers to access products with a single click.
What we as a company can use as a tool to have a greater presence in the market and increase our sales, which also helps us because when using these tools the costs are relatively low, due to the impact and scope that the marketing campaign.
V. References
Bibliography
- Hoyo, P. Eumed.net. http://www.eumed.net/ce/2006/apfh2.htm (last accessed: May 29, 2014).Islas, O. El Universal. February 15, 2012. http://www.eluniversal.com.mx/articulos/69075.html (last access: May 25, 2014).Kotler, P. and Armstron, G. Marketing Foundations. Mexico: PEARSON EDUCACIÓN, 2008, Santiesteban, AM Eumed.net. 6 of 12 of 2006. http://www.eumed.net/libros-gratis.htm (last access: May 29, 2014).
