Successful start in sales

At some point and anywhere in the world, someone starts in the sales profession.

Depending on the origin and reasons for this important step, as well as the successful path it will take, it will evolve towards achieving excellent management results, generating a portfolio of satisfied customers and increasingly qualified potential buyers.

What is required to achieve it

Let's agree that of all the universe of individuals oriented towards the sale as a profession, not all will be able to reach the goal expressed in the title of this article.

What we will analyze below is both valid for those who decide to start in management independently, for those who are active and want to know the aspects that may have been pending and that may still be strengthened, as well as for the person in charge of RR. HH. Which is in charge of the important task of searching and selecting representatives for a sales structure in the organization. (4)

As in any profession, selling also has its requirements to perform in it:

Profile. Since the profession is intended to sell all kinds of products and services, from the simplest to the most complex, according to each organization and their preferences, there are many profiles. It is important to point out that some of these traits are essential, such as: fluent oral expression, extroversion, sympathy, good treatment, intelligence applied to the activity, desire to learn, among others.

Vocation. It is important to have the flame that leads to wanting to collaborate with others by providing solutions and satisfaction with what they offer. The highest vocational level is when you really get to love her, and the worst level is when you exercise it out of necessity or just for wanting to earn more money than in other work activities.

Professionalism. Conceived under the desire and will to permanently learn from the best sources of resources, avoiding incurring deviations and vices. Therefore, it is important to choose your best initial teacher and who will guide you during your first steps in field management until you reach a good level of management. (1)

Proactivity. The action "face to face" with the opportunities is the only thing that produces results, so you should be permanently oriented towards the action of obtaining them and delighting them with your management. The antithesis of this condition would be passivity, reflected in attitudes such as letting everything happen and adopting the attitude of "waiting for them to buy from you."

Curiosity. This quality, which is the desire to know more every day, and is precisely what will constantly lead you to investigate, inform yourself and learn, making you a true specialist in the sale of products or services in your field. Technological innovations, competition in your market, are some of the aspects in which you should always be updated to demonstrate it in each interview.

Administration. The organization of all the rich information that you have and that generates in each of your daily contacts should be managed in such a way that no commitment is overlooked. Being one of the key aspects of your productivity, it is the only thing that will allow you to efficiently manage every valuable minute of your work days so that it generates the maximum results that you potentially have. (2)

Initial Formation (1) (3)

Immediately at any start or incorporation, the next unavoidable step corresponds to initial training, both conceptual and application techniques.

The corresponding domain of knowing how to adapt products or services to suit the requirements of your interviewees, through correct arguments, is one of the details that cannot be postponed at this stage.

This indispensable step is what will give solidity to its management, since those who omit it or replace it with other resources are exposed to exercise it through improvisations that are appreciated and that is only a consequence of what they have not known, have not been able or wanted to learn.

Those who do so will carry out a low and risky flight with no other destination than to harm their own image, products or services, brands and the company they represent.

Conclusions

In the profession there is a saying that is applied in the training of the beginning in every interview: "There is no second chance for a good first impression."

Maybe it can be improved, but everything will be more efficient and effective if done correctly the first time.

The very choice to start in this wonderful profession is only the beginning, since this must be supported by the analysis of your own profile based on the requirements that have been developed previously.

The fulfillment of only some of them does not mean that you will not be able to exercise it, but that it will prevent you from achieving the initially expected quality and / or productivity goals.

Unfortunately improvisation is one of the most generalized options in this profession, which still continues to discredit it today as it is carried out under blatant malpractice. It happens when you mistakenly believe that copying or imitating other sellers will achieve their results, learning from their own mistakes and at the expense of the dissatisfaction of their potential buyers. (2)

The responsibility for this to continue to exist is shared by both parties: those who apply to sell, unaware of their own shortcomings and fundamentally by those who decide to incorporate them into their sales teams, ignoring what has been previously analyzed.

After this analysis, and for both parties, the final big reflection is: what kind of sales professional do I want to be? And how do we really want to start and exercise the key profession for the successful evolution of the products and services that the company offers?