I have recently heard from my clients and people who want to know more about social media marketing a question that has already become very common, how can I plan my social media marketing strategy.
In fact, I know some people who start creating accounts on as many social networks as possible or at least on the most important ones.
In order not to go so far, I myself made this mistake more than once in different ventures and believe me that when you realize this you can solve it in a simple way.
The first and most important step before defining a strategy and implementing it, is that you need to know what you want to do; that is, you must define what the objective is.
For example, let's say you want to sell a device to recharge cell phone batteries and your business is recently created.
What would be the use of being on 10 or 15 social networks, if you have no idea where your potential customers are.
Once you have chosen the objective of having a certain strategy in social networks, now you will have to choose the target, the audience or target audience, to whom that strategy will be directed.
Continuing with the previous example, suppose that the people most interested, either out of necessity or pleasure, in your cell phone battery charger, are men who spend a lot of time outside their home or office and who have 2 or more mobile devices and They have an income of $ 700 to $ 1,000 a month. Then you should focus on this target and not others because it is very likely that they are not interested in what you are going to offer them or that they do not even want to share your content with their contacts.
Once you have followed this system you should apply your strategy and have some parameters to determine if it has been successful or not. For example, we could say that your objective was to sell 50 pieces in 1 month, the parameter is precisely the amount of sales, if you reach that number or the closest means that it was successful, otherwise you will have to change your strategy.
In summary, to plan your marketing strategy with social networks you must follow these steps:
- Determine the objective of your strategy (what and why you want to do something).Determine the target for that objective. Search for your target in the social networks where you are interacting. Choose the most suitable strategy. Determine the parameters to know if it is successful or No. Apply the strategy Evaluate the strategy and if it works keep it, otherwise change it.
